Team

Roxanne Alaniz, Principal

Alaniz Marketing was formed by Roxanne in 2008 to provide comprehensive marketing services conducive to a changing and evolving technological climate. Roxanne has over 25 years of marketing experience from operating a franchise business to developing and managing a division of a major weekly newspaper to representing one of the most successful radio stations in the country. Her experience focused on consulting with clients to create campaigns that helped companies achieve their sales goals and objectives. Roxanne became known for her innovation and her ability to develop successful radio campaigns, including PR and corporate image campaigns, as well as, developing retail driven partnerships between major chain retailers and manufacturers.

Andrew Erickson, Managing Partner

Andrew joined Alaniz as Managing Partner in early 2011. Andrew oversees directional strategy and internal organization at Alaniz and facilitates the development of social media and interactive marketing strategy for our clients. Prior to Alaniz, Andrew spent ten years in consulting and heading up business development for the legal and healthcare industries.  Andrew is also fluent in several languages.  He was raised and educated abroad during his early years and also attended Universidad de Alcalcá de Henares near Madrid as a part of his specialization in International Business Management.

Gerri Alaniz, Director of Community Relations

Gerri brings a wealth of experience to her role as Alaniz’s community relations ambassador and business development executive.  She is responsible for Alaniz’s presence in the San Francisco Bay Area communities and has fostered relationships with many charities and organizations in the area.  She is also involved as a leader in the Latino community and with the Women’s Initiative.  Tambíen, se habla Español.

Stan Adler, Strategist & Senior Writer

Stan joined Alaniz in 2011 as strategist and writer-at-large. Previously, he was president and founder of Adler Associates, a sales and management firm based in Mill Valley, California. He has developed sales and marketing programs for companies such as IBM, Trader Joe’s, Chrysler, Sears, Bonny Doon Vineyard, and CBS Inc. He has also served as keynote speaker at international sales conferences and other special events. The paperback version of his book—The Zen of Selling—was released this year and is widely endorsed by sales experts and social media luminaries. Sales & Marketing Management magazine has rated it as “one of 10 must-reads.” Mr. Adler is a columnist for TWICE and also writes for other publications. Earlier in his career, he worked with Francis Ford Coppola’s American Zoetrope along with George Lucas, Steve Wax, and other filmmakers. He is also a former board member of ZYZZYVA, the premier literary journal of the West Coast.