Search for the Best Press Release Wire Service
Wire Releases are a great way to get word out to the masses. Distributing a press release via wire generally includes a posting on the wire site itself, distribution via newsfeeds on authoritative news websites, and direct distribution to the top newsrooms in the country. Wires services vary greatly in terms of features and pricing, …
Bay Area Sports Create Hype on Social Media
Who do you ‘like’ on Facebook? Who do you follow on Twitter? Where do you see yourself interacting most? If you ask these questions to a Bay Area sports fan, chances are, their answer would most likely revolve around the San Francisco Giants or Oakland Athletics, as both teams triumphed their way into the postseason. …
Follow Me—On LinkedIn
If you had to choose 150 of the most influential people in the business world, who would you choose? Last week, LinkedIn did just that. This business-like social media platform has expanded its reach to resemble that of its good friends Facebook and Twitter. This professional networking site has added a new feature that allows …
‘Likes’ Become Votes
The newest political conversion gambit is turning “friends” and “followers” into voters. Earlier this year, political pundits and social media gurus alike predicted that there would be a historically high turnout for the 2012 presidential election. Those who had never voted or watched a single debate are now active and participating in new ways with …
Media Monitoring Is Essential to Good PR
Picture this: You’re a savvy PR Pro handling the media and planning the campaigns that will get your client in front of their target audience. You know the right things to say on paper and in person, you have a list of great contacts, and you know where your client will be best received. So, …
Call to Action!
Take a look at your website. Imagine that you are a consumer looking at your webpage. Now think to yourself, “What am I getting from this?” “Why should I care about what they are telling me?” “Now what?” After you answer those questions, you may be able to decide whether or not your call to …
The 4 P’s of Marketing… Plus 1
Take a moment and brainstorm what you think marketing is. I’m guessing you either ended up putting together a list of overlapping functions of marketing or maybe your list is still blank as you try to come up with the perfect answer. The term “marketing” has become so generic that its definition has become more …
Crafting a Press Release that Suits Your Client
Sometimes you find yourself at a loss when putting together a press release and believing that it will actually reach someone. After all, journalists are receiving dozens of press releases per day, and you’ve got to ask yourself, “Will my press release grab somebody’s attention enough to gain coverage?” Anyone in PR can tell you …
5 Reasons Why Online Video Benefits Brands
How do you spread the delicious fun, cool and OMG about your business at a reasonably low cost? How can you get potential customers to take notice? Here is a hint: It is not the Yellow Pages or a massive roadside billboard. Today, one of the best methods for telling the brand story is with …
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Responding to Negative Social Media Comments
Sometimes people may have bad things to say about you. On a perfectly nice day, you receive a negative comment on your Facebook or Twitter (el al.) account. Sometimes it’s because of the reader’s mood and other times it’s because of your content. Putting together an appropriate and tactful response is not always easy. What …