Regular and consistent blogging is critical to scaling your lead generation and building your channel partner program. It’s not enough to post occasionally – consistency is the key to reaching your goals of generating more qualified traffic, channel partner leads, and new reseller partners for your business.
Here are the 5 key reasons you need to blog at least twice a week to build a successful channel partner program.
1) Build readership
In order to create a blog that people regularly come back to you need to post twice weekly to give your audience something to expect. Knowing that you post new articles every few days gives readers a reason to return and read up on any interesting and valuable content you’ve published since their last visit. Blogging twice weekly also encourages people to subscribe, ensuring that they don’t miss a thing.
2) Get your content indexed faster
Search engines send out crawlers to find new content to add to their search results. The crawlers recognize when posts are published, and learn to crawl website only once a month if they publish content that often.
If you’re publishing consistently twice a week (on two different and non-consecutive days), then the crawlers will learn this and visit your website twice a week to all your content to their index. Blogging twice a week gets your new articles indexed and ready to be found faster by those potential channel partners!
3) Expand your keyword reach
Each article you write is a new opportunity to get found by a unique long-tail keyword phrase. Following the theory of the long-tail, publishing blog articles weekly gives you a limitless number of ways you can get found. Because each new post counts as a new page of your website, each post can rank for one or multiple keyword phrases relevant to your business.
4) Promote your offers
Your offers generate reseller leads for your business. By following blogging best practices you should be adding a call-to-action at the end of each blog article to a relevant offer you have. By blogging regularly you are putting these offers in front of more qualified eyes, more often.
5) It’s a numbers game
The bottom line is that attracting new VARs is a numbers game. You bring them to your website and a few people are attracted enough to give you their name and email address in return for that whitepaper, or ebook, or other offer. Across all industries, the average is 2% of the people who come to your website convert on something. Want more conversions? Blog more often to get more traffic.
Creating blog content regularly isn’t easy – it takes planning and discipline. But it brings the rewards of better search engine ranking, more opportunities to be found, more traffic and more channel partner leads.
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