Company News

For many businesses, strained client relationships often lead to an endless cycle of chasing new clients to replace the ones they’ve lost. This creates a constant uphill battle—where your team is spread thin, resources are drained, and long-term growth feels out of reach. The truth is, nurturing client relationships is…

For small businesses, the stakes at networking events are high. These gatherings represent more than just an opportunity to mingle—they’re often critical for driving growth, forging new partnerships, and staying visible in a competitive market. But here’s the challenge: without a clear strategy, events can feel like a wasted effort,…

Our agency has been alerted to a growing scam involving individuals claiming to represent Alaniz Marketing through WhatsApp communications.  These imposters have built fake websites using our logo and are reaching out on WhatsApp, offering fictitious freelance and part-time roles. In some instances, they request an upfront fee to secure…

When your marketing doesn’t align with the heart of your business, it creates more than just a bad feeling—it creates ripple effects that can quietly undermine everything you’ve worked so hard to build. Messaging that feels “off” can attract clients who don’t value what you bring to the table, drain…

In today’s fast paced world of digital marketing, almost every company knows that they need a website. A website serves as a central hub for your brand, enhances visibility, and enables direct communication with your audience through blogs, newsletters, and contact forms, which in turn, drives conversions. However, most companies…

As we approach the final quarter of the year, it’s the ideal time for  businesses to review their strategy for the last three months of the year to maximize their success and close the year on a high note. This period is often pivotal for achieving annual goals and setting…

Having a healthy flow of new business is vital to the success of any business. Closing the business needed to achieve your revenue goals requires a steady flow of new leads. When inbound leads are few and far between, marketing and sales teams must resort to prospecting cold leads that…

Trade shows present a unique opportunity for your brand to get face time with potential customers and colleagues within your industry. In our previous article, we shared actionable marketing tips to help you make the most out of trade show season by planning an effective marketing strategy. Now, we turn…

Trade shows present a prime opportunity for businesses to showcase their product or service offerings to a new audience, connect with potential clients, and elevate brand awareness. However, success in this bustling environment requires thorough strategic planning for your brand to cut through the noise. Below are some actionable marketing…

In the rapidly evolving digital landscape, the role of artificial intelligence (AI) continues to expand for business owners and their teams. Integrating AI tools into your business and marketing operations is quickly becoming a necessity for companies that don’t want to risk being overshadowed by their competitors. AI tools offer…