We got a call recently from someone who has been putting a lot of money into a pay-per-click campaign and getting plenty of visitors, but none of them are turning into leads. What was he doing wrong that prevented conversions? The answer is landing pages. You can have 1,000+ visitors coming to your site every day, but without anything to convert on, these people will never be anything but visitors. This Slideshare guide will give you lots of tips for a landing page design that will convert visitors into leads and begin to move them down the sales funnel.
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