5 SEO Facts to Help Build Your Campaign Strategy 

SEO is such a tricky and elusive topic. Just when you think you’ve figured out how to play the game, someone will go and change the rules. The one constant in SEO is that there will be constant change. In order to help you stay on top of your SEO game, here are 5 SEO facts to help you build your custom content and campaign strategy.

SEO is a Marathon, Not a Sprint

Let’s begin with the cold-hard truth: You cannot expect overnight results working with SEO. Even when you are able to find the “low-hanging” fruit, SEO is a process that will only build with time as you continue to push out relevant blogs, and continue to get links from other websites.

SEO is a long-term strategy, be prepared to be in it for the long run.

Meta Descriptions

As the brief preview that shows up underneath a link on search engines, a meta description gives readers an idea of what they’ll be reading if they click. As such, a well worded met description may make the difference in whether you, or the links above or below you get clicked.

Make your meta descriptions unique, action-oriented, and compelling to help drive those click-through’s. Oh, and remember to keep it under 155 characters, or it will get cut-off.

The Continued Rise of Mobile

Mobile devices are slowly but surely becoming the primary search tool of choice. 50% of all search users begin their search on a mobile devices. And it’s only growing, with 125% being the growth rate for mobile traffic, while desktop only sees a 12% growth. (Search Engine Watch)

This not only increases the need for a mobile-friendly website, but its changing the way people search. The innovation of voice search, and the challenges of typing on mobile keypads will change the way people search. Users are becoming more and more likely to use specific, targeted, long-tail keyword phrases.

Off-page/On-page

75% of SEO is off page and 25% is on-page. On-page SEO is easy to control and work in your favor. You just must simply optimize your page including your keywords in relevant areas such as your title, headines and text.

Off-page SEO cannot be manipulated simply by the correct placement of keywords. In fact, the only way to increase your Off-page SEO (without being a spammer) is to generate great content. Generic I know, but the more people you can get to link to your content, the more “votes” you get, and search engines recognize these votes making your website valuable to those seeking an answer.

Focus on Keywords That Work for You

It can be tempting to want to throw as many keywords in and around as possible. After all, someone will stumble on to your site eventually right? Wrong. In the search engine world the top 5 results get 75% of the clicks (Search Engine Watch). So focus on keywords that are accessible and work to generate great content that’ll help you get into the top 5 results.

Remember, you will not see results overnight, without paid ads, and even then, organic search generates more traffic. But just like planting a garden, with enough patience, care, and attention, your rankings will blossom to the top.

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