Shifting gears a bit, we’re now looking at how marketers can reach the great generation of boomers and beyond. This is the fifth installment in a series as we continue our exploration to the many facets, tips and tricks to “Getting Found Online.” Our fourth in the series can be found here.
Getting found online is challenging in-and-of itself, however, because your target market is, for all intents and purposes, learning the internet as second language, how do you reach this population with your message? What are the most effective ways to interact with them?
More than ever before, the majority of us communicate via the various social media platforms. For many veterans of life, however, there may be some resistance to this digital way of communication. Reaching your audience, then, can prove to be a more unique challenge.
In an age where the rest of us are communicating virtually, the various social media platforms may be a bit of a challenge for the older generation. That’s not to say they’re not online, however, understanding your audience’s online activity is key to reaching them where they are in their time of need.
As we begin a series of posts addressing the unique challenges marketeers face reaching our baby boomers and beyond, I thought it best to share this revealing info-graphic by creatingresults.com, conveying how we spend our virtual time. This info-graphic shares a great deal about the online habits, activities and trends of today’s consumer, and specifically, where we can best reach them… Armed with this knowledge, we can then tailor our communication to this population in the most effective manner.
As you can see, more and more boomers are online, however their habits vary greatly from the younger generations. As we move ahead week-by-week, we will explore the online activities of baby boomers and beyond and how to meet them where they’re at, spark their interest and keep them coming back for more.
Next: Getting Found Online: A Crucial Link for Senior Living Facilities
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