Alaniz Marketing Founder Roxanne Alaniz to Speak at HubSpot Partner Day 2017
Agency’s success helping clients boost sales wins invite to leading marketing event
(April 24, 2017, Novato, Calif.) Alaniz Marketing, a leading Bay Area digital marketing agency HubSpot Gold Partner, announced today that founder Roxanne Alaniz has been invited to speak at HubSpot’s annual partner day.
HubSpot makes on of the world’s leading marketing automation platform, making it easy for companies to optimize websites and marketing programs to attract more traffic, convert visitors to leads, and leads to customers.
Alaniz will join a panel on the topic, “Selling, Pricing and Packaging Full Funnel Retainers,” on April 27. She will discuss how Alaniz Marketing is helping marketing and sales organizations work together as online search has changed the way people research and buy products.
“Online shopping has resulted in customers contacting sales representatives much later in the buying process,” Alaniz said. “Sales and marketing teams need to work together to create a smooth transition to from a marketing relationship to a sales relationship.”
Today’s customers research products online long before contacting a company directly, and are wary of sales pitches. As a result, marketing efforts need to guide online visitors and use finely-tuned metrics to detect when someone is ready for a sales relationship.
Alaniz Marketing has been helping sales and marketing teams work together to streamline sales “funnel flow,” helping companies deliver the right information to the right person at the right time as they engage in online research and shopping.
About Alaniz Marketing
Alaniz Marketing (www.alanizmarketing.com) was founded in 2008 to help companies enter and prosper the world of digital marketing with a full suite of services including website development, advertising, inbound marketing, public relations, lead generation, and more.
For more information please contact:
Bill Peatman
Alaniz Marketing
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Phone: (415) 892-5252