Alaniz Will Host Upcoming San Francisco HubSpot User Group:
Customer Success: The New Way to Win at Business
Yamini Rangan, HubSpot’s Chief Customer Officer, will present a keynote followed by a discussion led by HubSpot Academy’s Courtney Sembler
February 26th, 2020 (Novato, CA) – Taking place March 17th and hosted by Alaniz Marketing, the San Francisco HubSpot User Group will feature Yamini Rangan HubSpot’s new Chief Customer Officer as well as HubSpot Academy Manager Courtney Sembler.
Attendees will learn how customer-centric flywheel strategies are shaking up the business landscape and opening new opportunities for implementers. Yamini’s keynote will discuss why HubSpot decided to implement a customer-centric approach and how they’re able to unify marketing, sales, and customer service teams to create a 360˚ view of the customer. Courtney will then lead a discussion on how to build a strategy using examples from HubSpot’s customer service tools. There will also be time allocated to Q&A and networking.
“Most marketers focus their attention on generating net-new business, but often times overlook the greatest gold mine of them all,” says Alaniz partner, Andrew Erickson. “That gold mine is the long-term and sustainable revenue driven by recurring business, referrals, and brand advocacy. Businesses should focus as much of their attention on retaining current customers and reactivating former customers as they do with new business.”
HubSpot User Groups (HUGs) are free, in-person quarterly meetups that are open to all HubSpot users. HUGs are typically hosted by a local HubSpot Agency Partner and are designed to help local businesses and local HubSpot users with strategy and software support. Each meetup tackles a marketing, sales, or services related theme and is presented by a HubSpot specialist or industry expert.
Event Details
The event will take place on March 17th, 2020 from 9:00am to 12:00pm at the WeWork Waterfront Plaza on 50-60 Francisco Street in Downtown San Francisco. Registration begins at 8:30. The space is limited to 100 attendees and an RSVP is required as a full house is expected.
Any questions regarding the event can be answered by reaching out to the Alaniz office at 415-892-5252. If you are looking to collaborate with Alaniz, please contact the office or fill out a consultation form on the website. For more information on HUGs, please visit the HUG page here. To RSVP, please visit the event page.
About HubSpot
HubSpot is a leading growth platform. Today, over 64,500 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers.
About Alaniz
Alaniz Marketing provides cutting edge strategy, technology, and cross-channel marketing execution built to drive high-value customers to your business and into your sales funnel.
Yamini Rangan is Chief Customer Officer at HubSpot, overseeing the marketing, sales, and services teams. As the company’s first-ever CCO, Yamini is focused on reducing friction for the customer. She holds a Bachelor’s degree in Electronics Engineering, a Master’s in Computer Engineering, and an MBA from Berkeley. In 2019, Yamini was recognized as one of the Most Influential Women in Business by San Francisco Business Times.
Courtney hails from San Francisco, CA and moved to Boston, MA to work for HubSpot in 2015. She currently works as the Manager for HubSpot Academy Education dedicated to leading the inspiring and passionate Inbound Professor group. She was a previous Inbound Professor focused on email marketing, GDPR, and contact management. She is devoted to education, environmental programs, and a true email geek.