Alaniz

In today’s fast paced world of digital marketing, almost every company knows that they need a website. A website serves as a central hub for your brand, enhances visibility, and enables direct communication with your audience through blogs, newsletters, and contact forms, which in turn, drives conversions. However, most companies…

As we approach the final quarter of the year, it’s the ideal time for  businesses to review their strategy for the last three months of the year to maximize their success and close the year on a high note. This period is often pivotal for achieving annual goals and setting…

Having a healthy flow of new business is vital to the success of any business. Closing the business needed to achieve your revenue goals requires a steady flow of new leads. When inbound leads are few and far between, marketing and sales teams must resort to prospecting cold leads that…

Trade shows present a unique opportunity for your brand to get face time with potential customers and colleagues within your industry. In our previous article, we shared actionable marketing tips to help you make the most out of trade show season by planning an effective marketing strategy. Now, we turn…

Trade shows present a prime opportunity for businesses to showcase their product or service offerings to a new audience, connect with potential clients, and elevate brand awareness. However, success in this bustling environment requires thorough strategic planning for your brand to cut through the noise. Below are some actionable marketing…

In the rapidly evolving digital landscape, the role of artificial intelligence (AI) continues to expand for business owners and their teams. Integrating AI tools into your business and marketing operations is quickly becoming a necessity for companies that don’t want to risk being overshadowed by their competitors. AI tools offer…

CRM Spring Cleaning: Essential Tips for Cleaning Your Hubspot Database As the seasons change and we head into Q2, it's the perfect time to do a little spring cleaning of your CRM (Customer Relationship Management) to ensure efficient business operations for the rest of the year. Your Hubspot database should…

Increasing revenue through sales activities is often the go-to strategy for many companies. It takes effort, time and money to build a lucrative sales program that brings in qualified customers. However, taking care of existing customers can often produce far more stable revenue, prevent churn and generate increases that can…

Navigating the realm of marketing often feels like setting sail across a vast sea of uncertainty. But here's a secret compass we've stumbled upon—transparency. Think of it as a hidden treasure that can turn your marketing from average to exceptional. And the exciting part? Alaniz Marketing is here to help…

In today's increasingly diverse world, diversity, equity, and inclusion (DEI) have become essential aspects of successful marketing campaigns. When implemented correctly, DEI can not only elevate your brand but also forge deep connections with your target audience. However, mishandling DEI can lead to disastrous consequences for your brand's reputation. In…