Alaniz, Author at Alaniz Marketing

Web Development

Can Your E-Commerce Platform Talk to Your CRM, POS, and ERP? Yes!

We’ve heard plenty of our clients complain about siloed information trapped in different platforms. If only our Shopify could talk to our point-of-sale (POS) or enterprise resource planning (ERP) or customer relationship management (CRM). While most software as a service (SaaS) programs like HubSpot, Salesforce and the like have built-in…

AlanizAugust 3, 2017

SEO Strategy Web Development

Website Performance Optimization Tools Overview

This blog post is part of “The Ultimate Guide to SEO” blog series. Many of our clients have done little in the way of SEO optimization when they come to us. We work mainly with B2B companies that are not selling online, and they don’t think about SEO like an…

AlanizAugust 4, 2017

Digital Marketing

How to Use the New LinkedIn Search to Find Leads

LinkedIn recently changed its user interface, and the “advanced” search is no longer available. It used to be next to the primary search field (see below). It is still possible to find highly targeted leads, however, you just have to find your way around the new interface. Here’s how. Older…

AlanizAugust 8, 2017

Account Based Marketing

When to Use Account Based Marketing

Account Based Marketing, or ABM, is a hot topic as of late. The idea is that instead of using traditional inbound marketing where you optimize your efforts to get found by people looking for your product or service, you target specific companies that you believe can most benefit and most…

AlanizAugust 8, 2017

Web Development

TrenDemon Demo Review: How TrenDemon Amps Up Marketing Automation

TrenDemon calls itself a “content marketing attribution and personalization platform,” a kind of companion to marketing automation systems that helps marketers understand, align and automatically improve the impact of their efforts on sales. We sat through a demo of the product and found a lot to like at first glance.…

AlanizAugust 8, 2017

Company News

Alaniz Marketing Announces Partnership with TrenDemon

Content marketing attribution and personalization platform uses machine learning to identify and serve the most valuable content on websites, accelerating conversions (August 10, 2017, Novato, CA): Alaniz Marketing, a leading San Francisco Bay Area digital marketing firm, announced a new partnership with TrenDemon to help clients identify their most effective content…

AlanizAugust 10, 2017

SEO SEO Strategy

What Does an SEO Audit Measure?

This blog post is part of “The Ultimate Guide to SEO” blog series. The search engine has fundamentally changed the way people shop and the way marketers try to reach them. Some 92 percent of people research online as the first step in their search for solutions to personal and…

AlanizAugust 20, 2017

SEO SEO Strategy

Optimizing Website Code for SEO

This blog post is part of “The Ultimate Guide to SEO” blog series. One of the most overlooked aspects of SEO is code optimization. Because user experience is an increasing factor in search rankings, and because page speed is an important factor in user experience rankings, it is important to…

AlanizAugust 23, 2017

SEO SEO Strategy

How Content Delivery Networks Boost SEO and Revenue

This blog post is part of “The Ultimate Guide to SEO” blog series. A content delivery network (CDN) is a large distributed system of servers deployed in geographically distributed data centers to ensure that your site loads fast from anywhere in the world. The result is that content loads faster…

AlanizAugust 24, 2017

How to Optimize Images for Faster Web Performance

SEO Strategy Web Development

How to Optimize Images for Faster Website Performance

This blog post is part of “The Ultimate Guide to SEO” blog series. Images make a web page more vivid and understandable, and will improve your SEO by engaging readers and helping explain what your web page is about--if the images are implemented properly. Two of the most important ways…

AlanizAugust 28, 2017

Alaniz

Can Your E-Commerce Platform Talk to Your CRM, POS, and ERP? Yes!

Website Performance Optimization Tools Overview

How to Use the New LinkedIn Search to Find Leads

When to Use Account Based Marketing

TrenDemon Demo Review: How TrenDemon Amps Up Marketing Automation

Alaniz Marketing Announces Partnership with TrenDemon

What Does an SEO Audit Measure?

Optimizing Website Code for SEO

How Content Delivery Networks Boost SEO and Revenue

How to Optimize Images for Faster Website Performance

Check Out Our Authoritative Guides

ALANIZ MARKETING

7250 Redwood Blvd Suite 355 Novato, CA 94945
(415) 892-5252 | info@alanizmarketing.com

Alaniz

Check Out Our Authoritative Guides

ALANIZ MARKETING

7250 Redwood Blvd Suite 355 Novato, CA 94945 (415) 892-5252 | info@alanizmarketing.com

7250 Redwood Blvd Suite 355 Novato, CA 94945
(415) 892-5252 | info@alanizmarketing.com