Alaniz, Author at Alaniz Marketing

SEO SEO Strategy

SEO for 2017: The Case for Great Content

This blog post is part of “The Ultimate Guide to Lead Generation” and "The Ultimate Guide to SEO" blog series. You can also check our premium B2B SEO services to accelerate your traffic, leads, and sales. There’s been debate in the world if digital marketing about whether that art or science…

AlanizNovember 8, 2016

Digital Marketing Lead Gen SEO Strategy

SEO for 2017: How Search Engines Work, How People Use Them, and Why SEO Matters

This blog post is part of “The Ultimate Guide to Lead Generation” and "The Ultimate Guide to SEO" blog series. You can also check our premium B2B SEO services to accelerate your traffic, leads, and sales. When approaching SEO it is import to understand how search engines work, and what they…

AlanizNovember 7, 2016

Digital Marketing Web Development

New Website Helps Construction Company Land Biggest Deal Ever

SOS Steel is a leading steel company specializing in the fabrication and erection of industrial steel structures. Located in Santa Clara, California, SOS Steel has worked on major projects across Northern California, including the Oakland Bay Bridge and various corporate and public buildings in the region. Generational Change The company…

AlanizOctober 26, 2016

Content Marketing Lead Gen

Think Like a Shrink: 4 Psychological Principles Power Content Marketing

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. If you watched Mad Men, you might be alarmed by how marketers can manipulate our minds, teaching us what to want in order to feel good about ourselves, and then selling us those products. There is…

AlanizOctober 25, 2016

Advertising Digital Marketing

How To Use Facebook Dynamic Ads Drive In-Store Sales

In recent months Facebook has been honing its ability to serve ads to people based on their locations, now enabling retailers to advertise local in-store products and promotions to nearby shoppers from their online catalogs. These new ads are called “dynamic ads,” and they don’t just offer national or global…

AlanizOctober 24, 2016

Web Development

2 Reasons Your Old Construction Website is Hurting Your Business

Construction companies, even large multimillion dollar companies, have some of the oldest, least user-friendly websites (by today’s standards), you can find. The main problem for these companies isn’t the aesthetics or poor navigation--though these are very important factors in how search engines rank results. The main problem for these construction…

AlanizOctober 21, 2016

Inbound Marketing Sales

How to Get Sales-Qualified Leads for Manufacturing Companies

If you’re head of sales for a manufacturing company, you know that keeping your sales funnel full and your sales team busy with qualified opportunities are serious challenges. Both are challenging for two reasons. First, most manufacturing products like CNC equipment, tooling, and automation equipment is expensive and the sales…

AlanizOctober 20, 2016

Strategy Web Development

4 SEO Tips for Startups

Check our premium B2B SEO services to accelerate your traffic, leads, and sales. One of the first marketing projects for most startups is to create a website. The new world of “search first” marketing requires that a company have a website in order to get found. Sure, you can advertise,…

AlanizOctober 12, 2016

Strategy

Successful Marketing Starts with Strategy

It happens quite often--we get a call or email from a company searching for marketing support. “How much for a new website?” the caller will ask. “We need social media.” “We need SEO.” People want projects and pricing. Our first question is always, “Why? What are you trying to accomplish?…

AlanizOctober 11, 2016

Digital Marketing

Why Startups Should Invest In Digital Advertising

If you’re a startup company just starting to get the word out about a new company or product, it might be best to invest in targeted digital advertising, especially if your business plan calls for quick results. Organic search is great, but when a company is unknown, it takes time…

AlanizOctober 10, 2016

Alaniz