Alaniz, Author at Alaniz Marketing

Strategy Web Dev Web Development

The Most Important Part of Web Design? Strategy.

This blog post is part of “The Ultimate Guide to Web Development” blog series. What’s the most important part of creating a new website? Some might say SEO. Others might say mobile friendliness. There’s also responsive design, user experience and calls to action to consider. None of these is most…

AlanizOctober 7, 2016

Guide to PR Tradeshow

Trade Show Tips for Startups

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Exhibiting at a trade show for a new company is a little like launching a new company’s website. How do you reach people that don’t know you’re there? Also like a website, exhibiting at a trade…

AlanizOctober 6, 2016

Digital Marketing Inbound Marketing

How to Create Popups That People Love

You click on a link to some web page or content you want and it magically appears. Just as you are about start reading or clicking, your entire screen is covered by a giant ad. The popup! Argh! Is it Possible to Create Popups People Love? What do you think…

AlanizOctober 5, 2016

Inbound Marketing Strategy

Getting Started: Marketing for Startups Starts with SMART Goals

When you are starting a company, it can be difficult to know where to start. Sure, you know you need a website, and you’ll probably want to use direct email, and you’ll need to get your social network pages built. But those are tactics. What do you want these tactics…

AlanizOctober 4, 2016

Digital Marketing Web Development

Why Manufacturers Must Mobilize Marketing

Manufacturers are among the most mobile-unfriendly marketers, according to a report by Engineering.com. An analysis of 100 manufacturing company websites found that 79 percent “weren’t usable” from a mobile device. If this describes your company, you should be alarmed for several reasons. First, if you think that your customers or…

AlanizOctober 3, 2016

Advertising Digital Marketing

How to Beat Ad Blockers with Awesome Digital Advertising

According to a report by PwC, digital advertising is the fastest growing advertising segment, expected to grow at an 11 percent CAGR clip to reach $260.4 billion by 2020. What’s driving growth the most is mobile ad spend. In 2015 nearly half of digital advertising spending was on mobile, and…

AlanizSeptember 30, 2016

Inbound Marketing Sales Strategy

Startups Get Better Marketing Results, Faster, by Outsourcing Marketing

The “build vs. buy” question of what companies should outsource and what they should take on as internal projects have expanded to marketing. The increasing specialization and sophistication of marketing in the age of search engine optimization, content marketing, and inbound marketing is leading many companies to ask whether to…

AlanizSeptember 29, 2016

Advertising Strategy

Will Proximity Marketing Be Bigger than Search?

New technology is allowing brick and mortar retailers to deliver a powerful customer experience with direct communication in-store--helping shoppers find what they want and give them special offers based on past history and real-time behavior. Using beacons, GPS, and social networks, retailers may be able to disrupt ecommerce by delivering…

AlanizSeptember 28, 2016

Advertising Digital Marketing

Ads Are Not Enough: Why You Need A Customer Engagement Strategy

Digital marketing, mobile technology, and social networking have opened up powerful new advertising channels. It is possible to target like never before--by demographics, real-time location, and behavior, likes and dislikes, and just about any other preference people identify on their social networking accounts. That’s great--a direct channel to very specific…

AlanizSeptember 27, 2016

Strategy

Do You Know What You’re Really Selling and Who You’re Really Selling To?

An accountant I know likes to say, “I don’t sell tax returns, I sell peace of mind.” He had a good grasp on why people hire CPAs. They want to be confident that their taxes are done right and that they won’t be audited down the road. What Are You…

AlanizSeptember 26, 2016

Alaniz