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Alaniz

manufacturing-marketing
Marketing Mistakes Manufacturing Companies Should Avoid Strategy

Marketing Mistakes Manufacturing Companies Should Avoid

Manufacturing companies aren’t known for their marketing prowess. Many have dull, industrial looking websites, filled with technical information about things like equipment, processes, packaging systems, and quality control. It’s all good information, but not marketing information. Here are the typical mistakes manufacturing companies make when it comes to marketing, along…
Alaniz
September 21, 2016
construction-marketing
Construction Companies Build Reputation, Brand and Pricing Power with Online Marketing Uncategorized

Construction Companies Build Reputation, Brand and Pricing Power with Online Marketing

I was talking to a large construction company—it’s doing about $200 million per year and business and hopes to grow to $1 billion in the next five years—about growth and marketing. The company is growing fast without marketing, but the CEO is concerned and sees a need to invest in…
Alaniz
September 20, 2016
manufacturing-content-marketing
How Content Marketing Generates Leads for Manufacturing Companies Content Marketing

How Content Marketing Generates Leads for Manufacturing Companies

Content marketing is gaining tracking among manufacturing companies that are, in my experience, reluctantly embracing what everyone else knows--everyone researches online before contacting a supplier. Specialized B2B companies--manufacturers, life science companies, medical technology companies--tended to resist this. “Our customers don’t shop online,” I’ve been told many times. Industrial-type companies believed…
Alaniz
September 15, 2016