Alaniz, Author at Alaniz Marketing

Marketing Automation Cost: HubSpot, Infusionsoft, and SharpSpring

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Marketing automation is growing in popularity as consumers and businesses increasingly search online before contacting a supplier. Optimizing web content for search, creating landing pages and calls to action, building lead nurturing and follow up emails…

AlanizJuly 22, 2016

Digital Marketing

9 Best Practices for B2B Email Marketing

According to the Content Marketing Institute, 83 percent of B2B marketers use email marketing. Why? Because done right, it works. What does “done right” mean? Let’s look at some best practices that make email marketing campaigns that recipients will love. Help don’t sell. If you’re marketing a product or sharing…

AlanizAugust 4, 2016

Content Marketing

How Much Does Good Content Cost?

According to the U.S. Bureau of Labor, the U.S. Bureau of Labor and Statistics states the median copywriter salary is $60,250 per year, or $28.97 hourly. Marketing automation software maker Eloqua says that a mid-sized company should be prepared to pay $150 per blog post. Larger companies should pay $200.…

AlanizAugust 2, 2016

Guide to PR Public Relations

5 Best Practices for Pitching the Perfect Cover Letter

This blog post is part of “The Ultimate Guide to Public Relations” blog series. It takes more than a great press release to gain press coverage. A good press release is, of course, critical, but even more important is how you format your pitch. You've done your research, you make…

AlanizAugust 1, 2016

Guide to PR Public Relations

Why New PR (Should) Cost Less than Old PR

This blog post is part of “The Ultimate Guide to Public Relations” blog series. When I was a corporate marketing manager, one of the worst parts of the job was signing-off on the monthly PR invoice. As a tech startup, we wanted to create buzz around our company and our…

AlanizJuly 29, 2016

Strategy

Digital Marketing: Best Bet for Manufacturing Equipment Makers

The manufacturing industry is not the sexiest business in the world. Manufacturers buy big, boring equipment. The equipment is also really expensive and represents a huge market. According to market research by IBIS World, the industrial machinery, and equipment wholesale market is $247 billion in the U.S alone. Smart manufacturing…

AlanizJuly 28, 2016

Web Dev Web Development

Why Does A Website Cost So Much?

This blog post is part of “The Ultimate Guide to Web Development” blog series. One of the questions we get asked over and over again is, “Why does it cost so much to build a website?” According to one expert, the “typical” cost of outsourcing development for a business website…

AlanizJuly 27, 2016

Digital Marketing Lead Gen

7 Tips to Create a Successful Facebook Ad Campaign

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Are you on Facebook? Of course you are. Think about how much time you spend on Facebook, and multiply that by 1.65 billion active users! That’s an enormous amount of time and information, all of which…

AlanizJuly 26, 2016

Strategy

The Best Ways to Build Trust with Your Target Audience

We all want to build trust with our customers and potential customers, right? I can’t think of a business I’ve ever worked with that didn’t say something to the effect of, “We don’t want to just be a vendor, we want to be a trusted advisor.” Of course you do.…

AlanizJuly 21, 2016

Content Marketing

3 Best Practices for Promoting Content

You’ve just published the perfect blog on your company’s or client’s website. So now you’re wondering, how am I going to get people to actually read it? Congratulations for developing content to be proud of. Now it’s time to get it read and promoted. Here are 3 best practices to…

AlanizJuly 20, 2016

Alaniz