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Alaniz

Superniche: Why it's easier for obscure products to get found online
Superniche: Why it’s easier for obscure products to get found online Digital MarketingInbound MarketingStrategy

Superniche: Why it’s easier for obscure products to get found online

The more obscure your product is, the easier it is to get found online. Yes, it’s true. Doesn’t make sense, does it? Let me explain. I learned this working for a company that makes very sophisticated lasers for manufacturing extremely small parts. We’re talking parts with features smaller in diameter…
Alaniz
October 9, 2015
Google-gaming vs Quality Content
Google-Gaming vs. Quality Content: Which is More Important? Content MarketingDigital MarketingInbound MarketingStrategy

Google-Gaming vs. Quality Content: Which is More Important?

In August, marketing software maker Adestra released its 2015 Subject Line Analysis Report. According to the report, the company analyzed 3 billion emails to find “The 10 Best (and Worst) Performing Words in Email Subject Lines.” It found that best performing subject lines are those that contain the words “thank…
Alaniz
October 9, 2015
How Agile can help a marketing agency and its clients
How Agile Can Help A Marketing Agency And Its Clients Digital MarketingStrategyWeb Development

How Agile Can Help A Marketing Agency And Its Clients

Digital marketing agencies can feel like a three ring circus. You have multiple clients accessing multiple services--PR, advertising, content marketing, inbound marketing, website development, graphic design and more. OK that’s more than three rings. Keeping projects on time, on budget, and on scope, and delivering great work that helps clients’…
Alaniz
September 21, 2015
Content Discover as Content Marketing
Content Discovery as Content Marketing: A New Approach to Amplify Content Content MarketingDigital MarketingInbound MarketingStrategy

Content Discovery as Content Marketing: A New Approach to Amplify Content

Last year, businesses spent a reported $135 billion on creating new digital marketing content. According to the Content Marketing Institute, 93 percent of B2B marketers use content marketing, yet less than half (42 percent) say that they are effective at it. Among the challenges B2B content marketers face, the top…
Alaniz
September 8, 2015
Mastering the Media Pitch: Top Journalists Tell You How to Get Their Attention
Mastering the Media Pitch: Top Journalists Tell You How to Get Their Attention Guide to PRPublic Relations

Mastering the Media Pitch: Top Journalists Tell You How to Get Their Attention

This blog post is part of “The Ultimate Guide to Public Relations” blog series. With public relations professionals outnumbering journalists nearly 5:1, pitching to the press can feel like a blood sport. A survey of 500 leading digital publishers conducted by the Harvard Business Review found that on average, 45…
Alaniz
September 1, 2015