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Alaniz

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How an Aggressive Marketing Strategy Could Be the Best Thing During COVID-19 Strategy

How an Aggressive Marketing Strategy Could Be the Best Thing During COVID-19

To fight or flight? Every business is questioning its strategy. Unfortunately, there aren’t many Harvard case studies that include a pandemic. These are unprecedented times, but business is by no means closed. Companies who fight for market share could benefit from low competition and cost-effective adrates.  Like all of us,…
Alaniz
January 3, 2022
website speed optimization alaniz marketing
Alaniz Covered in Fit Small Business: Top 23 Benefits of CRM Software From The Pros in 2019 Alaniz Media Coverage

Alaniz Covered in Fit Small Business: Top 23 Benefits of CRM Software From The Pros in 2019

This article was published in FitSmallBusiness.com and was written by Chris Dawkins.  Customer relationship management (CRM) software helps a business manage contacts, sales leads, and customers in a central location. It also helps sales, service, and other company departments view and share customer information from anywhere at any time. To…
Alaniz
June 25, 2019
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Why You Need to Incorporate Social Media into Your Marketing Strategy Digital Marketing

Why You Need to Incorporate Social Media into Your Marketing Strategy

Social media has become an essential component of any company’s digital marketing strategy. The benefits of social media are endless. You can build your brand awareness and loyalty, increase traffic and SEO ranking, and have a powerful tool for conversation amongst current and potential customers. Understanding who you want to…
Alaniz
July 30, 2018
Programmatic Buying is Transforming the Television Advertising Market Advertising

Programmatic Buying is Transforming the Television Advertising Market

In 2017, programmatic digital display ad spending reached $32.56 billion and is projected to continue to grow rapidly throughout 2018, and hit $45 billion in spending by 2019 (Source: Digilant). Everyone’s talking about the rapid growth and success of programmatic buying that can be used to eliminate archaic buying processes.…
Alaniz
July 27, 2018