Alaniz

Social media advertising is exploding. According to one report, spending is up 60 percent over 2016 across all categories of advertisers. Why? Well, for one thing, people spend more than two hours per day worldwide on social media. If you’re not on the social media advertising bandwagon yet, consider these…

Video is quickly becoming the 'norm' of online marketing. According to Forbes, 90 percent of customers report that product videos help them make purchasing decisions, and mobile video consumption is growing by 100 percent per year. Check out this article on how to get great customer quotes for testimonials. The…

If you’ve been flirting with the idea of using video to market your product or service, now might be the time to make a serious commitment. Consider some of these numbers: 75 million people in the U.S. watch online videos every day. Merely mentioning the word 'video' in an email…

If you’re reading this article on a mobile device, it is probably time for you to get serious about mobile marketing. Consider these statistics: Mobile search surpassed desktop search in 2015, and the gap is widening (source: Google) People spend about 87 hours per month on their mobile devices (source:…

Social media advertising is soaring in use because of its ability to target very specific people. With Facebook, you can target people based on the products and companies they like, groups they join, brands they follow, along with the traditional demographics of age, location, etc. Google AdWords allows you to…

Digital marketing and digital advertising need each other in order for either to be effective. Think about it. If you create great digital ads that generate lots of clicks, those clicks need to go to landing pages or a website that engages visitors in ways that will help you qualify…

If you’re not a millennial, odds are the tools and best practices of digital marketing are something of a mystery to you. Don’t worry, you’re not alone. Yes, there is a generation of people coming into the labor force that don’t know what a busy signal is, have never truly…

A digital marketing agency can serve as an external marketing team. Choosing one can be a challenge.  If you google “How to choose a digital marketing agency,” you’ll find lots of articles, some published as contributions to business news sites like Inc and Forbes, some blogs on their own websites,…

We work with a lot of companies that are new to digital marketing--either because they are startups just launching a marketing program or because they are in businesses that pre-date the digital revolution and have not seen the need to update their marketing strategies until they started to see sales…