Alaniz

Digital marketing has emerged as a go-to set of tools and strategies for just about every business in response to the social and technical revolutions created ubiquitous internet access mobile search. In short, the primary ways most businesses and consumers buy products and services is by researching online using mobile…

Marketing and public relations (PR) have traditionally been separate disciplines and departments within a business. Marketing is typically focused on communicating with potential customers and generating leads and sales through websites, direct email, social media and advertising. PR is focused on building thought leadership by getting mentioned by influencers in…