/andrew-erickson-articles

Digital Marketing Inbound Marketing Lead Gen

An Introduction to Lead Scoring and Segmentation

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. As marketers, a major part of our job is to generate leads for our company. Leads represent opportunities. Opportunities convert into customers. And more customers means more revenue. Mission accomplished! Ironically--as we get more and more…

Andrew EricksonJune 11, 2014

Digital Marketing Inbound Marketing

How to Write Blog Content that Goes Viral

There is no better feeling in marketing than to watch your creation take on a life of its own. An idea sparks, smolders, and ignites - then the next thing you know you have a full-blown wildfire. If only every blog we wrote did that! The fact is, the viral…

Andrew EricksonJune 9, 2014

Strategy

How to Measure Marketing ROI: Downloadable CEO Marketing Dashboard

As marketers, we're used to complex campaigns that cross multiple marketing channels and have a ton of moving parts. We manage websites, blogs, design assets, content production, social media, advertising, paid search, SEO, public relations and the list goes on. All of the reports, metrics, and analytics that we have…

Andrew EricksonMay 20, 2014

Strategy

Sales Gets All the Credit and Marketing is the Red Headed Stepchild

I've worked with many sales-driven organizations where the marketing department is the red-headed stepchild. After all, it's sales that drives the revenue, right? Marketing just eats through budgets and promotes the brand (whatever that means). Meanwhile sales is doing all of the heavy lifting. The fundamental flaw in this scenario…

Andrew EricksonMay 11, 2014

Clinical Trial Recruitment Digital Marketing Inbound Marketing

5 Ways to Improve Clinical Trial Patient Recruitment

Over the course of the last several years, it has become more and more difficult to fill clinical research studies. Several factors are at play here: Traditional advertising doesn't yield the same results as it used to. Sponsors are tighter with their advertising budgets. IRB regulations limit the ability to…

Andrew EricksonMay 9, 2014

Advertising Digital Marketing

4 Ways to Get Started with Digital Advertising

Feeling a little perplexed about digital advertising? Here are a few easy ways to get started! We all know that times have changed. The effectiveness of traditional advertising has been on the decline for a while now. When I look at my life it’s easy to see why:…

Andrew EricksonMarch 4, 2014

PR Tech Public Relations

Vocus Vs. Meltwater: PR Database Features We Couldn’t Live Without

Vocus Vs. Meltwater: The abridged story of our agency's switch to Vocus and rapid return to Meltwater After two years with Meltwater, I decided to give Vocus a shot for our agency’s PR database and media-monitoring platform. We’ve been happy with Meltwater, but Vocus seemed to offer some additional features…

Andrew EricksonDecember 27, 2013

Digital Marketing Inbound Marketing Lead Gen

Hubspot Review: Is Hubspot Worth the Money?

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. I stumbled on to Hubspot a few years ago while doing research for our agency. I must have gone back to their website 20 times to download their e-books and read their blog before it occurred…

Andrew EricksonNovember 24, 2013

Guide to PR PR Tech Public Relations

Search for the Best Press Release Wire Service

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Wire Releases are a great way to get word out to the masses. Distributing a press release via wire generally includes a posting on the wire site itself, distribution via newsfeeds on authoritative news websites, and…