Larry Levenson

Welcome back to Learning Inbound Marketing. In the last post we talked about Buyer's Journey basics and its role in inbound. This week it's all about the importance of getting your Hubspot Certification The world of inbound has many levels.  In fact, you can easily compare the levels of inbound…

We know that B2B companies who blog on a regular basis increase awareness, credibility, search engine rankings and leads. Plus, blogs are how most first time visitors will find your company, but it's when visitors become subscribers that the benefits really start to add up. Once that happens, the visitors…

One of the most common questions we get asked by our prospective clients is, "How can I create a solid SEO keyword strategy?" I answer that question in full in this article.

Business-to-business (B2B) marketers are well aware of writer’s block, based on March 2015 research by Kapost. Among B2B marketers in North America, nearly four in 10 said it was difficult or somewhat difficult to come up with ideas for content marketing, and half said they didn’t have enough ideas to fuel…

Did you upload those gorgeous images from your camera directly into HubSpot? Or the image you found on Flickr that's perfect for your blog post -- did you download the full-size version and then add it to your File Manager? Did you know there is an awesome online image editor…

The good news about inbound marketing is that it can help you attract high volumes of leads. The challenge then becomes, how do you separate the good, quality leads from the people who are just starting to look around? That’s where lead scoring comes in. With lead scoring, you can attach values…

 

I still remember going into my interview with Larry, our CIO and he asked me: “What is it that you want to get out of this internship?” I wasn’t quite sure how to respond, after all, I had just been introduced to the concept of inbound marketing. I didn’t know…

Social media provides an excellent channel to reach your target market. However, spreading yourself thin across all channels can be just as detrimental as not choosing the correct channel in which to focus your efforts.

When our clients ask: "How are we doing versus ?" We are able to show them, in measurable detail, how their online marketing stacks up against the competition.  This isn’t because we have hundreds of employees stalking our client’s competition.  Our secret weapon is simply the HubSpot Analysis Competitor tool. …