Larry Levenson

Why do people hang out on Twitter? Is it that easy to digest 140 character tweets?  The clever memes? Or maybe it’s the hashtags? In reality, it’s probably a combination of all these things. Most of all, it's a place where people can go, anytime day or night, to discuss…

All marketers work hard to get those blog posts out. We write great content that is really useful and engaging for our target audience (identified by our buyer personas), and make sure we're doing our best to optimize that post for the search engines, and provide a call -to-action at…

The twittersphere moves fast. If you only post once or twice a day, then your tweets may get lost in the shuffle.  But, the idea of stopping five or six times during your workday to tweet may seem a bit overwhelming and it's not exactly a great use of your…

Do you know what works for and what takes away from your SEO efforts? Hubspot's research shows that 75% of users never scroll past the first page of search results. Now, more than ever, it has become crucial to create compelling, educational content that people that people can easily find…

Do you ever jump on LinkedIn to check your messages, and the next thing you know you’ve spent thirty, sixty or even ninety minutes, but you’re not really sure if you’ve accomplished anything?

Get your social media platforms optimized with the right image dimensions and stand out from the crowd. From LinkedIn and Google+ to Twitter and YouTube, we have the complete guide to social media cover photo dimensions right here in one clear infographic!

Email, Direct mail, traditional advertising, pay per click, social media, SEO. For today’s B2B business the tools available for marketing can seem overwhelming.  So how do you decide which marketing avenue will give you maximum bang for your buck? Instead of just guessing and hoping something sticks, take some time…

This article is part of our "HubSpot Updates series" – showing the latest updates to your HubSpot software portal and tips on how to use these updates. Click here to see more articles from this series. My favorite recent HubSpot update: Add branching logic to existing workflow without deleting steps When…

How often do you stop and think about the reasoning behind your decisions? Particularly when making a purchase, do you have a regular order for your favorite restaurant? Think about the factors influencing that, for example if you’ve had the dish before, you trust it to be good. Perhaps, instead…

Forms are the lifeblood of your leads. If properly optimized, conversion rates will rise, if used improperly, your conversion rate will fall faster than MySpace users after the creation of Facebook. Why? Because forms are a vital decision point where your target audience asks themselves, “Is the information this company…