Larry Levenson

By and large, marketers have mastered acquiring high-quality leads, but they strike out when it comes to nurturing them. Despite having the ability to contact 92 percent of leads, Forbes’ research shows that brands touch base with only a quarter of them.

How often, when going through your content marketing plan, do you find yourself wondering why it isn’t generating leads? It’s filled with the industry’s best practices, simple to understand, and even has a picture of a cute kitten asking for a cheeseburger, but you are still struggling to see results.

“Lead Nurturing” also known as; marketing automation, drip marketing, auto-responders, etc. is simply a system that allows you to send an automated series of emails to an early stage lead in order to pre-qualify them before handing them over to your sales team. As a marketer, you definitely want to…

Site speed seems like a strange thing to worry about, right? But the speed of your site affects every metric you care about.

We frequently get asked why the HubSpot and Google Analytics are so different, and which one is "right". And our answer is "they're BOTH right!" This explanatory article comes from the HubSpot Academy.

Sending emails has come a long way since the first marketers began using this tool in the 90’s. Back then, emails were created one at a time, and sent to a specific customer, like a made-to-order dish. Now, with software capable of automating emails, running a campaign is easier than…

HubSpot’s File Manager allows you to upload images, fonts, videos, audio files, and any other assets needed for your site and content offers. Files uploaded to the File Manager are hosted on a global content delivery network designed to quickly load and deliver your assets to your site visitors.

Your blog is your brand’s voice. It allows you to differentiate yourself from your competition, and it gives your company a personable side that allows visitors to connect to your content. That doesn’t mean successful blogging is as easy as writing whatever/whenever. Let’s take a look at these 6 common…

B2B marketers know that social media, specifically Twitter, is a crucial inbound marketing tool. Social media can help your company emerge as an industry thought leader, and drive leads to your website (just to name a few). Time is the only enemy when it comes to engaging, montioring, and publishing…

Each of our clients start with a custom GamePlan built around the goals of their business. The GamePlan defines your personas and ideal customer and lays out the plan for attracting them. All GamePlans are continually updated and maintained throughout the life of our working agreement. You will always know what…