Larry Levenson

As professional marketers, we're all excited about content marketing. We're itching to write our next blog post that will surely move us forward on our growth trajectory. This enthusiasm is great, but before you get started with launching any type of marketing activity, it's important to have a complete strategic…

As a marketer, putting on events such as webinars is a great way to grow your brand following and presence. There is no greater joy than seeing your registration list fill up until there are no seats left. Then, come event day only half of your registrants show up, what…

Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you. So as an email marketing pro, what do you do with those qualified but reticent leads to turn them into customers? Lead nurturing, of course! In fact, HubSpot's research indicates that lead nurturing emails generate…

How quick are you to judge an article before reading it? How often do you instantly click the back arrow? It happens more often than you would think. You head to an article looking for an answer to your question, or information on your topic of interest, and you get…

Ah, the beauty of acronyms. Why should we have to type out 2-3 whole words when we can simply throw in their initial letters? Yes, while the time they save us is usually minimal, there is an undeniable lenience towards using these acronyms instead of their entire phrases.

With  millions of blog posts published each day (and that number is rising as you’re reading this), you have to use every blogging best practice you can find to stand out from the crowd. One best practice that is often over- looked is the power of an awesome blog title.…

How many emails do you receive per day?  Now ask yourself how many of those emails are now lying unopened in your deleted message folder?  Employees get a TON of emails every day, and unless there is a good reason to click on it, it’s more than likely going to end up ignored.…

Google has changed a lot lately. . . and not just the logo! As marketers, we're often focused on keywords and keyword groups for our blog posts and URLs, but now new ranking factors are involved and we need to focus on some more "background" issues. Yes, proper use of…

Live at InboundPHX, September 30 Our quarterly InboundPHX event is upon us, with a another amazing line-up of industry leaders. "Empowering Sales Performance: Giving Sales What They Really Need" will give a unique perspective to marketers on how to make their marketing efforts more effective - not for themselves, but…

PHOENIX, AZ – The eternal tension between sales and marketing groups can be eased. The next Inbound Marketing Phoenix (InboundPHX) event addresses this theme with "Empowering Sales Performance: Giving Sales What They Really Need!", on September 30th at ASU SkySong in Scottsdale.