Larry Levenson

How do you measure the success of your email marketing campaigns? Do you use fundamental metrics such as the number of opens and click-throughs? Or do you dive deeper and use other less-known yet actionable pieces of information? If you're looking for tips on where to improve your next campaign, take a look…

People talk about using a marketing editorial calendar -- but really, why bother? 

As marketers, we’ve all had the thought, “I wish someone would just TELL me what to do!” Blogging, social media, email marketing, website maintenance, event marketing, direct mail, paid ads, videos, posters, and promotions. How can anyone sort through the seemingly endless possibilities and constant barrage of “Increase website traffic…

When marketers talk about making the most of SEO, it is often in terms of 'best practices.' But what about the SEO mess-ups? SEO mistakes often happen by accident while other times they are deliberate acts, done with the best intentions, by overzealous marketers. Either way, these mistakes can end up…

What makes an inbound marketing campaign really work? Is it creative, out-of-the-box thinking, a great strategy, or just plain luck? Arguably, it’s a little bit of all three. However, we found none of those are enough to have a successful campaign with a process.

I recently sat in on a portrait of my brother’s young family. While a portrait is only one moment in time, a series of portraits over time show a better story: change and growth. Such is the ongoing story of HubSpot’s State of Inbound Marketing Report, showing the changes and…

You've probably heard the astounding statistic that email marketing yields an average 4,300% return on investment for businesses in the United States. (Direct Marketing Association). But, if you aren't yielding those types of results, you may believe that email marketing is on its way out. However, Statistic after statistic proves…

Have you ever opened a new blog post template only to discover you have no idea what you are going to write about? The dreaded cursor blinks at you, but still no ideas come. Hopefully, this hasn't happened to you often, but If it has, then you know how frustrating…

Trying to find the best keywords for your industry can be expensive, and many businesses are not yet able to invest in high-quality SEO tools to help with the search. For those with limited budgets, effective keyword data is not out of reach. There are a number of keyword data…