Larry Levenson

Inbound marketing is now an essential part of any B2B company's marketing strategy. But many still wonder, "How much does it cost?" This is a valid question since there are so many moving parts to inbound marketing and it ends up being a change process as much as it's a marketing…

What can marketers do to help enable sales teams sell better and more effectively? This is the question that brought nearly 70 marketers and salespeople together for InboundPHX, a quarterly marketing educational event. September’s session was “Empowering Sales Performance: Giving Sales What They Really Need!”

Alaniz Marketing was recently introduced to an outstanding infographic which masterfully breaks down the key components of a perfect blog post and serves it up into bite sized pieces. Created by Ghergich & Co. and Salesforce Canada, this infographic is a great tool to help both the novice and experienced…

With a 4300% ROI, email marketing is a must for any inbound marketer.But what happens when your email subscribers stop interacting? Email engagement can dwindle and stop for a variety of reasons. The email list may have been neglected - either not updated or nothing was sent. Or maybe content…

Search engine optimization (SEO) has become a must-have for anyone looking to get found online. Whether you're looking to sell a product, service, or simply advertising space, getting traffic to your website is the first step to gaining customers. 

What is a CTA? Effective calls-to-action (CTAs) are one of the most useful tools in your marketing toolbox. A CTA is a button, image, or link strategically placed to encourage prospective customers to take a certain action, that action being to click on the CTA. When we say CTA, we’re…

What can marketers do to help enable sales teams sell better and more effectively? This is the question that brought nearly 70 marketers and salespeople together for InboundPHX, a quarterly marketing educational event. September’s session was “Empowering Sales Performance: Giving Sales What They Really Need!”

B2B buyer behavior is rapidly changing and forcing brands across all verticals to adjust and conform to the interactive world. The rise of Google as a common verb has flipped the traditional buying cycle on its head.

How many times do you check your email per day? Did you know, according to research conducted by Gloria Mark at the University of California at Irving, that that number is 74 times per day? At first that number may sound ridiculous and exaggerated, but take a second to think…

For many prospective customers, your blog will be their first introduction to your company - that is if they find your blog in the first place. Sure it's possible that people may run across your content on social media or if you're really lucky a share from a colleague.  But,…