Larry Levenson

Sales enablement is certainly a popular buzzword right now. Among the sometimes-vague sales terms that get tossed around, sales enablement may be one of the worst offenders. Sometimes, it's a code word for a sales operations group; other times, it's code for sales training. CRM can come into it, as can other…

When we chat with experienced marketers, they are always asking questions about "first touch" and "last touch" attribution in HubSpot's analytics. These are different ways to attribute conversions on your website, and each tells you something different (and important!) about the effectiveness of your marketing and the behavior of your visitors.

All of our clients start with a custom GamePlan built around the goals of their business. The GamePlan defines your personas and ideal customer, and lays out the plan for attracting them. All GamePlans are continually updated and maintained throughout the life of our working agreement. You will always know what to…

Email is a crucial pathway that guides your leads through the sales funnel and towards purchasing your product. It is a huge part of lead nurturing and can either make or break your campaign. As such, we have put together 13 different email marketing tactics to help support and improve…

Take a look at your website. What does it offer for engagement? What's the value proposition for your products? What sets you apart from the competition? What is inbound marketing? Inbound marketing is a perfect fit for management companies that are looking to market their product more effectively. Inbound Marketing is marketing…

My partner, Mike Garland, was the CMO of a technology company and was directed to hire the staff he needed to "get inbound marketing done." After five months, the team was still not up-to-speed with inbound marketing, and the results were negligible. We have great compassion for this problem, and…

As the world of mobile continues to grow with smartphones (74% of smartphone owners use their devices to check email – Gartner), tablets, and now even smartwatches, the need for optimize for mobile email is obvious. However, 39% of marketers have no strategy for mobile email (eConsultancy).

Do you remember going through high school and being told what to do? What classes you needed to take and in what order? You were given a one-size-fits-all plan designed to get you a diploma and on your way to adulthood. What about college? Do you remember all the options you were…

With the continuous rise of inbound marketing it is no longer just an option for companies to have a solid inbound marketing strategy, it's a neccessity. Whether or not to handle your inbound marketing inhouse or to use an outsourced marketing agency is a question many small to medium businesses will have to…

According to data in the State of Inbound Sales report, social selling might be more hype than reality at this point. But the burgeoning ideas of today often become the best practices of tomorrow. Sales leaders who'd rather be ahead of the curve than chasing it would be smart to…