Larry Levenson

The growing diversity of web tools continues to provide a lot of power and flexibility in the tools we use to get our work done every day. These tools serve our own internal inbound marketing needs and our client needs. Not everyone needs the same tools, but we want to…

The buyer persona is a crucial foundation to your marketing strategy. What should your new ebook be about? What about your new blog post? Or your new lead nurturing emails? Buyer personas help you better understand your current and potential customers, what their pain-points are, what information they need, and…

A core component of inbound marketing is the ability to convert. Whether it’s converting visitors to leads, leads to Marketing Qualified Leads (MQLs) or MQLs to Sales qualified leads (SQLs), the key to nurturing your leads is to get them to convert.

My family gave me a Kindle PaperWhite for Christmas, which is really cool. But the best thing is that I can now read all the inbound marketing ebooks I download right on my Kindle! This option works on all varieties of Kindles, and on all Kindle apps, even Kindle Cloud…

Nine out of ten (90%) global marketers are not trained to calculate return on investment (ROI), and 80% struggle with being able to properly demonstrate to their management the business effectiveness of their spending, campaigns and activities, according to new research.

Admittedly, there’s a lot of reasons your marketing team is struggling to find sleep. Maybe they love to party, or are scared of the monster that lives under their bed. Perhaps, they have a newborn keeping them up at night, or have just got the latest issue of Fallout and…

Think about this: By 2020, customers will manage 85% of their relationship without talking to a human. (Gartner Research) Inbound marketing is a sleeping giant that is quickly on the rise. Don’t believe me? The number of marketers who state they are practicing inbound rose from 60% last year to 85% this…

 

A Google search for "build sales pipeline" yields over 4 million pages of results. And a similar search for "accelerate sales pipeline" yields only 212,000 results. One could easily conclude that many fewer people know anything about accelerating pipeline results. Over the past 4 years of inbound marketing for a…

Imagine taking an important meeting with a potential new business partner. Would you go into the meeting cold? Or would you do research in order to know exactly who you are potentially doing business with? As a leader in your company, your answer is probably the latter. In today's day and…