Larry Levenson

Purchasing a marketing and sales software tool like HubSpot may seem like the answer to all of your problems. Your excitement at having such a powerful tool may be quickly curbed by lackluster results.

I've recently spoken with marketing directors at several companies that were excited about the power of inbound marketing, but were having a problem selling company management on the idea of inbound marketing. I suggested they build a case for the value of inbound marketing and apply a "stealth approach" by mixing a little inbound marketing…

So, you’ve recently spent a lot of money on either marketing automation software, an inbound marketing strategy, or maybe even both. I’m sure the questions “Are these investments worth it?” “Do these strategies work?” have come up quite often. What can you do to generate the results you’re looking for?

When it comes to B2B inbound marketing, one of the biggest struggles marketers face, is continuously coming up with relevant, engaging content. Although writing is a great way to convey information on your blog, it definitely isn't the only way. There are many different types of non-text based content that will…

Does the idea of developing an inbound marketing strategy at your company have you nodding and scratching your head while thinking “most interesting”? It may be time to take the leap into the exciting world that is inbound marketing!  With 3 of 4 marketers worldwide prioritizing an inbound marketing model, you…

As companies realign their marketing strategies to reflect inbound best practices, marketing dollars are beginning to shift away from traditional outlets like PR, print, radio & TV advertising, and cold calling. Unfortunately, the skill sets of internal marketing teams often lag behind. For some organizations, the time and resources needed…

As marketers we spend time creating content, running our marketing campaigns, keeping a consistent blogging schedule, promoting content on social media, etc. The list goes on and on. With all these tasks to complete, it can be easy to lose sight of our goals. Sure, you know what monthly, quarterly,…

If I have learned one thing during my time here at Alaniz Marketing, it's that when it comes to inbound marketing; it's either all or nothing. That may seem a bit dramatic, but give me a chance to explain. Before my dive into the world of inbound, I was lucky…

As it turns out, jumping up and down while excitedly blubbering about the possibilities of inbound marketing is not the most effective way to convince your boss to invest in inbound! Most bosses out there (would love to hear from you if this does not apply), take some convincing to…

Do you often feel scattered? Maybe your desk looks like mine has in the past. Yellow post it notes stuck to my computer screen, various pieces of paper with various to-dos in various places...