Larry Levenson

For the past 3 years or so, there has been a lot of conversation in the blogosphere about whether PPC belongs with inbound marketing or not.

Is inbound marketing a viable growth strategy for your business? You think about the services you provide, the nature of your business, your target market, but still, you aren’t sure if investing in inbound marketing is the right choice.

"I'm following SEO best practices." "I blog a few times a month." "I've gotten the company 500 new followers on Twitter." "I feel like I'm doing everything right, but I don't seem to be gaining any new customers." Does any of this sound familiar? We speak to many marketers and CEOs…

B2B companies can harness the power of social media just as strongly as their B2C counterparts. The key is not to overcomplicate your efforts. This is especially true if you’re just starting out, have a small staff, or are still carving out your niche across platforms. Let’s break down five simple…

Inbound marketing is becoming accepted by marketers in SMB companies, across a wide variety of industries. Any company that needs to educate a prospect to turn them into a customer, and that understands the traditional "sales funnel", will gravitate naturally to inbound marketing.

To blog or not to blog? That is the question. The answer? A resounding yes. Business blogging is not an option for your business. Keeping a blog on your company’s website filled with industry news, insights, and informative content is beneficial to your business.

If you are a CEO or marketer in a B2B company and you think that storytelling doesn’t play an important part in your marketing strategy, think again. Good storytelling is by no means, restricted to the B2C world. While the themes and characters will be different, a good story can be…

Investing in inbound marketing is not a one time transaction that will rake in boatloads of money. A successfully integrated inbound strategy is no drop in the bucket! Why, then, are so many marketers (3 out of 4 globally to be exact) prioritizing inbound in their overall strategy? More importantly, how…

You know that your marketing team tracks many different metrics to better understand what’s working and what’s not, to constantly improve your marketing campaigns. They look at website visits, conversion rates, blog post shares, email open rates, email click-through rates, etc. The list is seemingly endless. So, which metrics should…

IIn today's digital world, marketers have the ability to track hundreds of different inbound marketing metrics, and almost all of them measure something of some kind of value. These include organic traffic, MQL's, SQL's, blog, landing page, and email analytics, social media engagement and the list goes on and on. The problem is that…