Larry Levenson

You may think you finally have all of your marketing ducks in a row, but lackluster results indicate otherwise! Devoting time and effort to marketing without seeing the return can leave you feeling discouraged. Let's break down some reasons why your efforts may not be going to the distance.

By now, it seems everyone knows that inbound marketing doesn't deliver quality leads right away. It takes some time at the front-end of inbound marketing to "prime the pump" with regular blog content, effective CTAs, high-performing landing pages, and lead nurturing campaigns.

Search engine optimization (SEO) has become a must-have for anyone looking to be found online. Whether you're looking to sell a product, service, or simply advertising space, getting traffic to your website is the first step to gaining customers. 

As a CEO, your main job should be focusing on sales and strategy - period. While it's important that you have avreasonable understanding of all the facets of your business, you shouldn't and can't be an expert in everything. This doesn't mean you hire out every position and then head…

Even us marketers are guilty of it, in the hustle and bustle of our everyday lives, many a message is sent to the trash before even being opened. How then, do you burst through the clutter and make your email marketing work for you?  Email can seem like a simple,…

Now that I've got an inbox zero system in place that seems to be working well, I'm tackling Google Calendars for more productivity and less annoyance. My prime pains with Google Calendar are: Meeting notifications that blocks what I'm typing (in a blog or other document) until I clear the…

As you probably know by now, the cycle your potential customers go through to purchase your product has changed. In fact, by 2020, Gartner predicts customers will self-manage 85% of their relationships with companies without every directly engaging a human.

Just this past week I was asked by an acquaintance, who owns a small technology company, if I had any tips on inexpensive ways to promote their business. She described to me some of the traditional marketing methods that they were currently doing. But said they had a limited marketing budget…

Patience is a virtue, one that I unfortunately was not born with! Nothing is more discouraging than pouring effort into marketing and not receiving the desired results. Rest assured, there are some actions you can take with your strategy to get instant traction! Invest the time in implementing the four…

As marketers, we all face similar challenges. Proving ROI, optimizing your website, training (and retaining) a team of marketers. The difference in our problems lies in which of those challenges are harder to overcome or which challenges we choose to prioritize at any given time. Regardless of those differences, here…