Larry Levenson

Building an in-house inbound marketing team takes work. There’s a variety of different skills that you need to be sure to bring on if you don’t want to be left with a gaping hole in your marketing department.

At some point, we’ve all made purchases based on an emotional impulse. Whether it was that new must-have putterer from the golf store, the fit tracker that promised to help capture ever calorie you burn or even just  a candy bar in the checkout line at the grocery store — whatever the…

I'm tired of this inbound vs. outbound conversation. Really, who cares? Let's think a little bit about how the world is changing and how people use the internet differently than they did even 10 years ago. In 2006, most users accessed the web with Internet Explorer. Facebook had just opened…

Inbound marketing is a constantly evolving field. New strategies, software, and ideas are coming out every day. The need to keep up with new ideas and strategies while retaining some form of consistency in your marketing is very real. Yet, how do you fulfill that need and stay within budget? Here are…

By effectively using social media, B2B companies can attract, convert, close, and delight prospects and customers. In fact, one study showed that 54% of B2B marketers have generated leads from social media. And while clicking, liking, and sharing seems pretty simple when you are dealing with your personal accounts, creating and…

There are many ways to build a marketing team. You can hire individual experts in each of the different fields in inbound marketing or a few jack-of-all trades’ employees.

  As a savvy  marketer, you understand the role email plays in B2B inbound marketing campaign.  You've heard the statistics, such as, 59% of B2B marketers say email is the most effective channel for generating revenue (BtoB Magazine). So, you and your marketing team create database and lead nurturing emails  in order…

As a business owner, the decision to hire a marketing team is not always an easy one to make. You may find yourself thinking, how do I know that the struggling sales come from a lack of leads? Why not just hire a marketing person to take care of it…

In this Google/Twitter/iPhone/Android web-based world of business, there are still many B2B sales teams that are living in the past. Instead of working with the web to help prospects on their journey to buy, they simply duplicate what the web already offers.

If you’re new to email marketing, you’re probably excited about sending out lots of emails to your customers. But if you’re in a rush, you might end up sending emails to people who have forgotten about you, or, worse, didn’t give you permission in the first place. You might accidentally…