Larry Levenson

Analytics can be an extremely powerful tool for the marketer, especially in a time when marketing is held more accountable than ever before. However, there seems to be some confusion around the difference between inbound marketing analytics and website analytics. Meghan Anderson sheds some light on this topic in her…

Inbound marketing is really an excellent way to get your website found on the internet, convert your visitors to leads, and leads to customers. But I know from work on our own website, that creating all the content we need and managing social media programs, takes time. . . a…

Webinars can be an effective way to connect with groups of franchisees to showcase new services or opportunities, highlight upcoming events, or to coach your new franchisees.  The content of the webinar and the way you conduct the webinar impact the acceptance of webinars as a communication tool in your…

I'm very interested in understanding the Hispanic market research in the US and its impact on us as marketers. This post is from the Nielsen Wire, and really demonstrates why we all need to be paying attention today to the rapidly growing Hispanic market.

The latest stats from Netpop Research show that:

Our clients understand how much work is involved in publishing fresh, useful and interesting content  on a regular basis. What should today's blog be about? What other pages should be linked from today's post? Where will the information for the content come from?

Local franchise businesses have a hard time getting noticed by the search engines, but many things have changed at Google over the past 9 months that make local search ranking easier for the small business owner or franchisee.

Blogging regularly takes discipline and time, but it produces measurable results in increased search engine traffic, more people engaging with your company, more highly-qualified leads, new customers, higher average sales, and reduction of overall marketing expense.

When using various social media platforms, how often do you see, "The thoughts posted here are my own, and not those of my company" or something similar? Well, it's simply not true.