This blog post is part of “The Ultimate Guide to Lead Generation” blog series.
Buyer personas–generalized representations of your ideal customer–are critical to effective digital marketing. Everything from web pages to emails to blogs to ads to social media posts will be more effective when tuned to reach a very specific target audience. The best buyer personas come from deep knowledge of your customer base, and can be built from customer interviews, research, input from sales teams, and more. Below is a template to help you create effective, comprehensive buyer personas.
This blog post is part of “The Ultimate Guide to Lead Generation” blog series.
