Content Marketing

Taking professional, high-quality video can seem like the greatest challenge. If you are a company that would love to implement video into your practice, but can’t seem to rake up the expenses it takes to hire a videographer to do the work, here are some tips and tricks you can…

If you’re seriously engaged in online marketing, you’re using landing pages with content offers to generate leads, and all of your web pages, emails, ads and SEO links lead to these landing pages. How is your conversion rate? If it’s around 2 percent, your conversion rate is average. But who…

Content marketing is gaining tracking among manufacturing companies that are, in my experience, reluctantly embracing what everyone else knows--everyone researches online before contacting a supplier. Specialized B2B companies--manufacturers, life science companies, medical technology companies--tended to resist this. “Our customers don’t shop online,” I’ve been told many times. Industrial-type companies believed…

According to the U.S. Bureau of Labor, the U.S. Bureau of Labor and Statistics states the median copywriter salary is $60,250 per year, or $28.97 hourly. Marketing automation software maker Eloqua says that a mid-sized company should be prepared to pay $150 per blog post. Larger companies should pay $200.…

You’ve just published the perfect blog on your company’s or client’s website. So now you’re wondering, how am I going to get people to actually read it? Congratulations for developing content to be proud of. Now it’s time to get it read and promoted. Here are 3 best practices to…