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Content Marketing

Google-gaming vs Quality Content
Google-Gaming vs. Quality Content: Which is More Important? Content MarketingDigital MarketingInbound MarketingStrategy

Google-Gaming vs. Quality Content: Which is More Important?

In August, marketing software maker Adestra released its 2015 Subject Line Analysis Report. According to the report, the company analyzed 3 billion emails to find “The 10 Best (and Worst) Performing Words in Email Subject Lines.” It found that best performing subject lines are those that contain the words “thank…
Alaniz
October 9, 2015
Content Discover as Content Marketing
Content Discovery as Content Marketing: A New Approach to Amplify Content Content MarketingDigital MarketingInbound MarketingStrategy

Content Discovery as Content Marketing: A New Approach to Amplify Content

Last year, businesses spent a reported $135 billion on creating new digital marketing content. According to the Content Marketing Institute, 93 percent of B2B marketers use content marketing, yet less than half (42 percent) say that they are effective at it. Among the challenges B2B content marketers face, the top…
Alaniz
September 8, 2015
What is content marketing and how can it help your business?
What Is Content Marketing And How Can It Help Your Business? Content MarketingDigital MarketingInbound MarketingStrategy

What Is Content Marketing And How Can It Help Your Business?

Content marketing helps businesses get found online. I belong to a networking group. We’re supposed to refer business to one another. Each time I describe what I do—content marketing lead generation—peoples’ eyes cloud and they nod. The nod says, “I want you to think I know what you’re talking about.”…
Alaniz
August 17, 2015