Digital Marketing

No matter who you are, good writing can make the difference between success and failure.   Writing is an essential function of our businesses and daily lives. Whether you provide renewable energy services, work to find solutions for diseases, or help people achieve personal records in a marathon, your message…

Effective marketing reaches your prospects where, when, and how they want to be reached. The challenge is that prospect behavior changes with time, and marketers need to adapt to match the evolving consumer. Similar to investing, marketers can generate tremendous returns from accurately predicting future trends. As we enter the…

Camera Basics: Using a DSLR Do you have a DSLR camera but can’t quite understand each and every button and dial? Here are some tips and tricks to shy away from flicking your camera into Auto and master Manual settings. SHUTTER SPEED, ISO AND APERTURE Shutter speed, ISO and aperture…

Social media has become an essential component of any company’s digital marketing strategy. The benefits of social media are endless. You can build your brand awareness and loyalty, increase traffic and SEO ranking, and have a powerful tool for conversation amongst current and potential customers. Understanding who you want to…

Social media advertising is exploding. According to one report, spending is up 60 percent over 2016 across all categories of advertisers. Why? Well, for one thing, people spend more than two hours per day worldwide on social media. If you’re not on the social media advertising bandwagon yet, consider these…

Video is quickly becoming the 'norm' of online marketing. According to Forbes, 90 percent of customers report that product videos help them make purchasing decisions, and mobile video consumption is growing by 100 percent per year. Check out this article on how to get great customer quotes for testimonials. The…