Digital Marketing

Inbound marketing is based on getting found on the internet, converting website traffic into leads and sales, and analyzing the effectiveness of your lead generation process.

What is malware? You probably already know the word “malware” from PC’s and computers. Computer viruses have been around a long time, as well as virus scanning software. With the Internet age came “spyware” (programs that spy on what you do and send the details to a remove computer), as…

Another social media platform, another learning curve! But this infographic will make using Pinterest for business a snap.

Other than effective SEO, a website call to action is the lifeblood of your website. So, you've designed and built your website and it's really beautiful. You have lots of relevant images and content to inform your visitors about your products and services. Everything appears to be in place. You've…

Recent data shows that there are more people using smartphones to access your website than personal computers. In the next two years, Mobithinking reports that 1 billion people globally access the internet on a mobile device. Additionally, 25% of people in the U.S. have already abandonded their laptops and desktops…

Keeping up with all your social media is tough enough, but what happens when your social media platform doesn't offer an RSS feed? Google+ doesn't offer a native RSS feed. .. which is a little odd when you consider that Google Reader is the most popular feed reader. But keeping…

Two startling statistics caught my eye today: 59% of consumers use Google every month to find local businesses. (BrightLocal, 10/24/2011) 60% of small-to-medium U.S. businesses do not have their phone number on the home page of their website. (BIA/Kelsey, 4/16/2012) These facts lead me to think that we need to…

Investments, if done strategically, with purpose and intention, can yield some pretty attractive returns. Of course, your internet marketing ROI (Return on Investment) is no different... Traditional marketing techniques are beginning to feel a bit more like fool's gold these days. Promising big returns, there's often little one can do…

Most saavy business owners are using QR codes in marketing because they know a secret. Would you like in on it? In our ever changing technical world, QR Codes (short for Quick Response Codes) promise to bridge the gap between the virtual world and the physical world. How? The beauty…