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Content Discover as Content Marketing
Content Discovery as Content Marketing: A New Approach to Amplify Content Content MarketingDigital MarketingInbound MarketingStrategy

Content Discovery as Content Marketing: A New Approach to Amplify Content

Last year, businesses spent a reported $135 billion on creating new digital marketing content. According to the Content Marketing Institute, 93 percent of B2B marketers use content marketing, yet less than half (42 percent) say that they are effective at it. Among the challenges B2B content marketers face, the top…
Alaniz
September 8, 2015
What is content marketing and how can it help your business?
What Is Content Marketing And How Can It Help Your Business? Content MarketingDigital MarketingInbound MarketingStrategy

What Is Content Marketing And How Can It Help Your Business?

Content marketing helps businesses get found online. I belong to a networking group. We’re supposed to refer business to one another. Each time I describe what I do—content marketing lead generation—peoples’ eyes cloud and they nod. The nod says, “I want you to think I know what you’re talking about.”…
Alaniz
August 17, 2015
Content alone isn't King
Content alone isn’t king. Quality content is king and it always has been. Digital MarketingInbound Marketing

Content alone isn’t king. Quality content is king and it always has been.

People like to say that the Internet has changed everything in marketing. No so. What the Internet has done is create new channels to access customers and other target audiences. Is direct email really all that different than direct snail mail? Is buying a banner ad that different than buying…
Alaniz
April 23, 2015