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Digital Marketing

4 reasons healthcare needs a digital makeover
4 Reasons Why Healthcare Needs a Digital Makeover Clinical Trial RecruitmentDigital MarketingInbound Marketing

4 Reasons Why Healthcare Needs a Digital Makeover

How healthcare institutions and medical practices can generate and drive traffic with a fully integrated, content rich, and patient-centric website. The healthcare industry has found itself under pressure to provide fully integrated, content rich, websites current and prospective patients have come to expect. With the recent changes made to healthcare…
Alaniz
October 31, 2014
Marketing Automation Platform SharpSpring
The 5 Most Valuable Features of SharpSpring’s Marketing Automation Platform Digital MarketingLead Gen

The 5 Most Valuable Features of SharpSpring’s Marketing Automation Platform

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Hubspot, Marketo, Pardot, Oracle Eloqua are the heavy hitters of the marketing automation world and are widely considered the best marketing automation platforms. While they share many similarities, each have features that make them unique which…
Alaniz
October 30, 2014
Penguin-Are Press Releases Still Relevant in an SEO Hungry World Post-Penguin/Panda?Google-search-algorithm-update
Are Press Releases Still Relevant in an SEO Hungry World Post-Penguin/Panda? Digital MarketingPublic Relations

Are Press Releases Still Relevant in an SEO Hungry World Post-Penguin/Panda?

With Google’s Panda and Penguin search algorithm updates discrediting backlinks provided by sending press releases, is it still worth it to send them? The challenge in marketing today is keeping up with the ever-changing trends, which includes keeping up with the worth of a press release. Before Google released its…
Alaniz
October 30, 2014
Social Media’s Impact on ROI: 4 Ways to Generate a Positive Return
Social Media’s Impact on ROI: 4 Ways to Generate a Positive Return Digital MarketingInbound Marketing

Social Media’s Impact on ROI: 4 Ways to Generate a Positive Return

It is no secret that establishing a presence on social media is a best practice for businesses of all sizes. Social media channels such as Facebook and Twitter offer unique brand-to-user connections that, if leveraged properly, can seriously impact your bottom line. This being said, many people have a false perception…
Alaniz
October 20, 2014
SharpSpring Review- How Much Should Marketing Automation Cost?
SharpSpring Review: How Much Should Marketing Automation Cost? Digital MarketingInbound MarketingLead Gen

SharpSpring Review: How Much Should Marketing Automation Cost?

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Hubspot, Pardot, and Marketo watch out! SharpSpring is the X factor in the marketing automation game right now and is making tracks across the industry with their platform, dynamic features, and capped pricing model. Today’s marketing…
Andrew Erickson
October 1, 2014
Optimal Social Media Scheduling: The Right Post at the Right Time at the Right Place
Optimal Social Media Scheduling: The Right Post at the Right Time at the Right Place Digital MarketingInbound Marketing

Optimal Social Media Scheduling: The Right Post at the Right Time at the Right Place

Every serious user of the internet has at one time or another speculated on what day or time of day would be the best time to post a tweet or notification on Facebook or another social media platform. When you're doing business with the aid of social media, you want…
Andrew Erickson
September 29, 2014
Twitter Meets Muck Rack–PR Pros and Journalists Trip the Light Fantastic!
Twitter Meets Muck Rack–PR Pros and Journalists Trip the Light Fantastic! AdvertisingDigital MarketingGuide to PRInbound MarketingNewsPR TechPublic Relations

Twitter Meets Muck Rack–PR Pros and Journalists Trip the Light Fantastic!

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Where would be the best place for journalists, PR pros, and other communicators to interact, share insights, pick up the new info they need to get the inside scoop, write a good story, meet deadlines, and…
Alaniz
July 15, 2014