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Increasing Sales Revenue by Sharing Marketing and Sales Information
Increasing Sales Revenue by Sharing Marketing and Sales Information Digital MarketingInbound MarketingStrategy

Increasing Sales Revenue by Sharing Marketing and Sales Information

Over the years, marketing and sales have worked more apart than together. They have strong proprietary feelings as separate departments regarding strategy and results. Marketing tools and platforms have often been criticized for trying to bring new life to sales strategies that are so tried and true they're stale and…
Alaniz
June 23, 2014
Marketing Company vs. Advertising Agency - Which is Best for you?
Marketing Company vs. Advertising Agency – Which is Best for you? AdvertisingDigital MarketingInbound Marketing

Marketing Company vs. Advertising Agency – Which is Best for you?

If you're confused about the difference between a marketing company and advertising agency, it might be a good idea to look at some of the main differences between the two. Check out our article on how to qualify a digital marketing agency with a Digital Marketing Agency Checklist. An advertising…
Alaniz
May 17, 2014
5 Ways to Improve Clinical Trial Patient Recruitment
5 Ways to Improve Clinical Trial Patient Recruitment Clinical Trial RecruitmentDigital MarketingInbound Marketing

5 Ways to Improve Clinical Trial Patient Recruitment

Over the course of the last several years, it has become more and more difficult to fill clinical research studies.  Several factors are at play here: Traditional advertising doesn't yield the same results as it used to.  Sponsors are tighter with their advertising budgets.  IRB regulations limit the ability to…
Andrew Erickson
May 9, 2014