Digital Marketing

This is the second in a series of articles about email marketing strategies and best practices. See the first article here.

An Econsultancy report, “The State of Social Media 2011” noted that 41% of marketers surveyed had no return on investment figure for any of the money they had spent on social channels as of October 2011. Further, only 8% could attribute ROI for all their investments in social media.According to…

We often talk about lead generation as part of inbound marketing. But not all leads come from your website -- off-site marketing is important, too.

About 6 weeks ago, Google search announced a major change to their search algorithm “that would impact roughly 35% of searches”. This change affected  how "freshness" impacts Google's search results.

A few days ago I wrote about Measuring Social Media ROI. While this was a good overview, it left open the question of WHAT to measure.

Today, most internet users start the process of buying a product or service by using a search engine to find vendors and product information. How can you make sure that your business is found when these people are looking for you or your competitors? You need to make sure you…

Lyris reported recently that event triggered email has a 20% higher open rate than other email campaigns. This is due to the high relevance of synching an email campaign to a specific visitor (or customer) action.

flickr photo by Sustainable Sanitation A print stylesheet formats the printed version of a web page be in a user-friendly format. Print stylesheets have been around for a number of years and have been written about a lot. Yet so few websites implement them, we're left with web pages that…

flickr photo by edenpictures Marketing is all about driving knowledge of your product or service and bringing your sales people great leads! In order to do that, you need to have an understanding of where your website visitors are coming from and which website visitors actually turn into the best…

It's that time of year again, when we look back at the past 12 months and start thinking about the new year. I've always found this to be a more "inward" time of year, where I spend time reading a lot, thinking a lot, and making a lot of notes…