Digital Marketing

Media lists contain the names and information about people and companies that can help you build your company.

A simple plan to manage your daily social media monitoring and engagement

I wrote last week about the importance of building a media contact list. With a little legwork, you can find many outlets for free on the internet.

In a new study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).

In the past week, I've been asked several times about inbound marketing for the very small businesses that line our streets all over the country. Sure, it's great to have a business that has 50 employees and $12 million in revenue. . . but many, many small businesses are more…

Franchisors today recognize that it's important for their franchisees to have a strong online presence to spread awareness of their locations in local markets, increase lead generation and customer acquisition, and help improve customer loyalty and retention -- all of which directly benefit the franchisor by increasing royalty streams, expanding…

QR codes are custom made for marketing your local business. Even though a franchisee might own multiple locations, each is really a local business and deserves it's own marketing plan. Granted, there are some nice synergies (and savings) by developing an overall franchisee marketing plan, you should then think through…

One of the best places to make use of QR codes is at a trade show. The constraints trade shows place on time, space and resources means QR codes can help fill the gaps of connecting with attendees while building a bridge to your online presence and your opportunity to…

I have written previously about how blogging can increase web lead generation by 67%. Many of the ideas below are best executed on a blog. . . but there are also a goodly number of them that can be done on your website, in email, Word, and various social media…

The scale of smartphone change and adoption is staggering.  64% of  Americans aged 18-34 already have smartphones.