Digital Marketing

Taylor Hulyk wrote a great post for franchisors: Does Your Branded Franchise Need Its Own Social Media Strategy?

Photo courtesy of La Citta Vita Local businesses can benefit from search engine optimization (SEO), and especially from geo-specific optimization.

Fresno Pacific University is an accredited Christian university located in the Central Valley, California. Founded in 1944, Fresno offers leading academic programs for both undergraduate and graduate students.

Pew Research just published a report that by 2016, smartphone traffic will grow to 50 times the size it is today. The Federal Reserve reports that 12% of mobile phone users made mobile payments in 2011. Much has been written about security and law firm policies about mobile access. I…

When you can't think of a thing to write about, turn to FactBrowser for some immediate content creation inspiration.

Social media strategy development is more important than ever. We are witnessing fundamental changes in customer behavior and their buying process.

Dartmouth's Center for Marketing Research recently completed its annual study on the usage of social media by US colleges and universities. A proportional sample of schools in all 50 states are included and with public (28%) and private institutions (72%) ranging in size from 4 to over 54,000 undergraduates. Tuition…

Blogging is a fast-paced medium that requires the constant flow of new ideas. While frequent and innovative posts are a sure way of boosting your visibility, sometimes the "well" runs dry of creative ideas.

Analytics can be an extremely powerful tool for the marketer, especially in a time when marketing is held more accountable than ever before. However, there seems to be some confusion around the difference between inbound marketing analytics and website analytics. Meghan Anderson sheds some light on this topic in her…