Guide to PR

The press release is a time-honored means of sharing corporate news. Like many marketing deliverables, a press release is part art and part science. The art part is creating a message that appeals to journalists, giving them genuine news to write about. The science of a press release has to…

This blog post is part of “The Ultimate Guide to Public Relations” blog series. If you’re a marketing manager for a startup, you’re probably responsible for PR (as well as the company’s website, trade shows, email marketing, collateral, t-shirts, and anything else with a logo on it). You probably don’t…

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Social media has become an open platform for journalists and newsmakers alike. Celebrities, athletes, politicians, and companies often make their official announcements via Twitter. Journalists publish and promote original articles on Twitter and LinkedIn. Twitter can…

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Press release distribution platforms can make the process of getting your company’s news out easier and more effective. Cision is one of the leaders in the space, offering tools to write, format, and distribute press releases;…

This blog post is part of “The Ultimate Guide to Public Relations” blog series. If you’re working in public relations, you know there are numerous options for distributing a press release through a wire service. You can generally expect anything from distribution to regional newsrooms, outlets that cover your specific…

This blog post is part of “The Ultimate Guide to Public Relations” blog series. It takes more than a great press release to gain press coverage. A good press release is, of course, critical, but even more important is how you format your pitch. You've done your research, you make…

This blog post is part of “The Ultimate Guide to Public Relations” blog series. When I was a corporate marketing manager, one of the worst parts of the job was signing-off on the monthly PR invoice. As a tech startup, we wanted to create buzz around our company and our…