Guide to PR

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Meltwater began its life in the early 2000’s as a platform to search and track online news--transforming the traditional press clipping service into a more automated, intelligent media monitoring service. It has since evolved to add…

This blog post is part of “The Ultimate Guide to Public Relations” blog series. I was recently given the task of choosing the best social publishing platform for our agency. I did my research, I was thorough, and I ultimately discovered each option has its own pros and cons. The…

This blog post is part of “The Ultimate Guide to Public Relations” blog series. In today’s multichannel media world, reaching journalists, publications, and other influencers with your company’s news represents an enormous challenge. There are traditional print and online news outlets like CNN and Yahoo! News, there are trade publications…

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Press releases should be simple, but they rarely are. Why? Because when it comes to making an announcement from company headquarters, people tend to freak out. They analyze every word and make revision after revision. Press…

This blog post is part of “The Ultimate Guide to Public Relations” blog series. With public relations professionals outnumbering journalists nearly 5:1, pitching to the press can feel like a blood sport. A survey of 500 leading digital publishers conducted by the Harvard Business Review found that on average, 45…

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Investing in a PR Platform is a big decision and hopefully one that will be a sound investment for several years. Each year, our agency evaluates the top choices on the market to keep tabs on…

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Create a newsworthy press release that appeals to media outlets by building relationships and making your outreach initiatives personal. It’s frustrating putting time and effort into creating a well thought out press release only to have…