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Hispanic Marketing

Alaniz Featured In CIO Mexico - Las cuatro mejores herramientas de automatizacion de marketing
Alaniz Featured in CIO Mexico: Las cuatro mejores herramientas de automatización de marketing Alaniz Media CoverageHispanic Marketing

Alaniz Featured in CIO Mexico: Las cuatro mejores herramientas de automatización de marketing

This article originally appeared in CIO Mexico. El marketing moderno no solo trata de embudos y conversiones. En realidad, todo tiene que ver con las herramientas. Existen cientos de herramientas de marketing SaaS que están diseñadas para manejar todo, desde programar tweets para ayudar a que los comerciantes comprendan mejor…
Alaniz
September 5, 2017
Lost in Translation: Mistakes to Avoid When Marketing to Hispanic Consumers
Lost in Translation: Mistakes to Avoid When Marketing to Hispanic Consumers Hispanic MarketingStrategy

Lost in Translation: Mistakes to Avoid When Marketing to Hispanic Consumers

With a population of 56 million and a growth rate of 163 percent, the Hispanic market can hardly be considered “niche” any longer. Smart companies are building Hispanic marketing into their plans and budgets, with campaigns that mirror the strategy and tactics of so-called mainstream marketing efforts. Even smarter companies…
Alaniz
November 20, 2015
Hispanic Marketing: How Country of Origin and Generation Affects Advertising Strategy
Hispanic Marketing: How Country of Origin and Generation Affects Advertising Strategy AdvertisingHispanic MarketingStrategy

Hispanic Marketing: How Country of Origin and Generation Affects Advertising Strategy

The Latino market offers a tremendous opportunity for brands in the United States. According to the Census Bureau, the Latino or Hispanic population in the U.S. is 53 million people strong. From 2003 to 2012, U.S. spending on Hispanic media tripled from $2.8 billion to $7.9 billion, with the majority…
Roxanne
May 6, 2014