Inbound Marketing Archives - Page 4 of 9

Inbound Marketing

9 Experts Give Digital Marketing Tips for Life Sciences

Life sciences and biotech businesses are not always on the cutting edge of digital marketing practices. Many feel that their products and services are so scientific and specialized that they don’t lend themselves to marketing channels like social networks and Facebook ads. At the same time, the evidence is indisputable…

AlanizSeptember 14, 2016

Inbound Marketing

Startup Marketers: We Feel Your Pain

I’ve been a marketing manager for five startups as an employee (and even more as a consultant), and it can be tough. Don’t get me wrong, it can also be a lot of fun. With a startup, everyone is contributing to the success of the company. You’re close to the…

AlanizAugust 31, 2016

Inbound Marketing

How Much Does Marketing Cost for Manufacturing Companies?

How much does it cost? As a digital marketing agency, that’s among the first questions we hear when talking with clients. The question might be related to a new website, a PR campaign, a marketing automation infrastructure, or some other digital marketing project. It makes sense, of course. Corporate marketing…

AlanizAugust 24, 2016

Inbound Marketing Lead Gen Strategy

Marketing Automation Cost: HubSpot, Infusionsoft, and SharpSpring

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Marketing automation is growing in popularity as consumers and businesses increasingly search online before contacting a supplier. Optimizing web content for search, creating landing pages and calls to action, building lead nurturing and follow up emails…

AlanizJuly 22, 2016

Inbound Marketing

Why You Shouldn’t Pick a Marketing Automation Platform Based on Price or Features

As the primary purchaser of technology platforms at our agency, I have spent a lot of time looking at marketing automation platforms - Hubspot, Eloqua, Marketo, Pardot, Adobe, Act-On, InfusionSoft - in search to find the best solution for our agency and our clients. The more technology platforms I have…

Andrew EricksonJuly 7, 2016

Inbound Marketing Web Dev

HubSpot vs. Infusionsoft vs. SharpSpring: A Real World Review

This blog post is part of “The Ultimate Guide to Web Development” blog series. Marketing automation is quickly becoming a requirement for small to midsize businesses. By small I mean small in the size of the team, not the size of the business. In today’s connected economy, a 10-person business…

AlanizMay 16, 2016

Inbound Marketing Lead Gen SEO Strategy

How to Make Good Content Great Content That Gets Found

This blog post is part of “The Ultimate Guide to Lead Generation” and "The Ultimate Guide to SEO" blog series. You wrote a great article for your website. It reads like a Stephen King story. You’ve SEO’d it to the hilt--your keywords, page titles, H1s, alt tags, and meta descriptions…

AlanizApril 25, 2016

Inbound Marketing

7 Questions to Ask When Choosing an Inbound Marketing Agency

Inbound marketing is becoming the norm, especially for businesses with products that involve what’s called a “considered purchase.” This means that it’s the type of product or service that people will do some research on before buying. OK, maybe that’s everything. Today, just about all of the research is done…

AlanizApril 20, 2016

Digital Marketing Inbound Marketing

Three Hidden Benefits of the Hubspot COS

HubSpot’s Content Optimization System (COS) promises a lot of features to make web development and inbound marketing faster, easier and more effective for HubSpot users. Building and managing your website with the same platform that you use to run inbound campaigns and to nurture leads can save time switching between…

AlanizDecember 23, 2015

Digital Marketing Inbound Marketing

3 Reasons Hubspot Users Will Love Working with COS

HubSpot came out with its own content management system a few years ago. Of course, being HubSpot, they had to call it something different. It’s a Content Optimization System (COS). There is some weight behind this name change, though. For HubSpot users, integrating website development and management into the inbound…

AlanizDecember 23, 2015

Inbound Marketing

9 Experts Give Digital Marketing Tips for Life Sciences

Startup Marketers: We Feel Your Pain

How Much Does Marketing Cost for Manufacturing Companies?

Marketing Automation Cost: HubSpot, Infusionsoft, and SharpSpring

Why You Shouldn’t Pick a Marketing Automation Platform Based on Price or Features

HubSpot vs. Infusionsoft vs. SharpSpring: A Real World Review

How to Make Good Content Great Content That Gets Found

7 Questions to Ask When Choosing an Inbound Marketing Agency

Three Hidden Benefits of the Hubspot COS

3 Reasons Hubspot Users Will Love Working with COS

Check Out Our Authoritative Guides

ALANIZ MARKETING

7250 Redwood Blvd Suite 355 Novato, CA 94945
(415) 892-5252 | info@alanizmarketing.com

Inbound Marketing

Check Out Our Authoritative Guides

ALANIZ MARKETING

7250 Redwood Blvd Suite 355 Novato, CA 94945 (415) 892-5252 | info@alanizmarketing.com

7250 Redwood Blvd Suite 355 Novato, CA 94945
(415) 892-5252 | info@alanizmarketing.com