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Inbound Marketing

What is content marketing and how can it help your business?
What Is Content Marketing And How Can It Help Your Business? Content MarketingDigital MarketingInbound MarketingStrategy

What Is Content Marketing And How Can It Help Your Business?

Content marketing helps businesses get found online. I belong to a networking group. We’re supposed to refer business to one another. Each time I describe what I do—content marketing lead generation—peoples’ eyes cloud and they nod. The nod says, “I want you to think I know what you’re talking about.”…
Alaniz
August 17, 2015
Content alone isn't King
Content alone isn’t king. Quality content is king and it always has been. Digital MarketingInbound Marketing

Content alone isn’t king. Quality content is king and it always has been.

People like to say that the Internet has changed everything in marketing. No so. What the Internet has done is create new channels to access customers and other target audiences. Is direct email really all that different than direct snail mail? Is buying a banner ad that different than buying…
Alaniz
April 23, 2015
Can inbound marketing work in the medical device industry?
Can inbound marketing work in the medical device industry? Clinical Trial RecruitmentDigital MarketingInbound MarketingStrategy

Can inbound marketing work in the medical device industry?

Can inbound marketing work in the medical device industry? That's an easy one. Yes. You can read about one company's experience in a new case study, "Inbound Marketing Helps Biotech Company Grow." It tells the story of how one medical device contract manufacturer turned its business around with inbound marketing.…
Alaniz
April 16, 2015