Inbound Marketing Archives - Page 8 of 9

Advertising Digital Marketing Guide to PR Inbound Marketing News PR Tech Public Relations

Twitter Meets Muck Rack–PR Pros and Journalists Trip the Light Fantastic!

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Where would be the best place for journalists, PR pros, and other communicators to interact, share insights, pick up the new info they need to get the inside scoop, write a good story, meet deadlines, and…

AlanizJuly 15, 2014

Digital Marketing Inbound Marketing Strategy

Increasing Sales Revenue by Sharing Marketing and Sales Information

Over the years, marketing and sales have worked more apart than together. They have strong proprietary feelings as separate departments regarding strategy and results. Marketing tools and platforms have often been criticized for trying to bring new life to sales strategies that are so tried and true they're stale and…

AlanizJune 23, 2014

Digital Marketing Inbound Marketing Strategy

How to Convert Leads in Different Stages Sales Funnel

A goal for marketers is gathering leads that salespeople can convert into customers. How do you know when a lead is ready to be passed off to sales? The answer depends on what stage the lead is in the marketing funnel. The marketing funnel is a system used by marketers…

AlanizJune 12, 2014

Digital Marketing Inbound Marketing Lead Gen

An Introduction to Lead Scoring and Segmentation

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. As marketers, a major part of our job is to generate leads for our company. Leads represent opportunities. Opportunities convert into customers. And more customers means more revenue. Mission accomplished! Ironically--as we get more and more…

Andrew EricksonJune 11, 2014

Digital Marketing Inbound Marketing

How to Write Blog Content that Goes Viral

There is no better feeling in marketing than to watch your creation take on a life of its own. An idea sparks, smolders, and ignites - then the next thing you know you have a full-blown wildfire. If only every blog we wrote did that! The fact is, the viral…

Andrew EricksonJune 9, 2014

Digital Marketing Inbound Marketing

How to Convert Website Visitors into Qualified Leads

Marketers are often asked how to increase traffic on websites, but the question is really how to increase leads. As a matter of fact, you could have an exponential increase in traffic to your site, but that doesn't necessarily mean increased business unless you convert visitors into leads and leads…

AlanizJune 7, 2014

Digital Marketing Inbound Marketing

Five Most Common Blogging Mistakes

Blogging is a great way to increase traffic and attract leads to your site. Nearly 40% of U.S. companies use blogs for marketing purposes. This said, blogging must be done right. There are a variety of blogging mistakes companies tend to make. Here are five of the most common blogging…

AlanizMay 21, 2014

Advertising Digital Marketing Inbound Marketing

Marketing Company vs. Advertising Agency – Which is Best for you?

If you're confused about the difference between a marketing company and advertising agency, it might be a good idea to look at some of the main differences between the two. Check out our article on how to qualify a digital marketing agency with a Digital Marketing Agency Checklist. An advertising…

AlanizMay 17, 2014

Digital Marketing Inbound Marketing Strategy

Can You Make Money Using LinkedIn?

The Internet has put more decision making control in the hands of the consumer than ever before. People do research before they decide who to do business with. Social media was never considered to be of value for business until recently, but internet users now spend four times more time…

AlanizMay 17, 2014

Clinical Trial Recruitment Digital Marketing Inbound Marketing

5 Ways to Improve Clinical Trial Patient Recruitment

Over the course of the last several years, it has become more and more difficult to fill clinical research studies. Several factors are at play here: Traditional advertising doesn't yield the same results as it used to. Sponsors are tighter with their advertising budgets. IRB regulations limit the ability to…

Andrew EricksonMay 9, 2014